Moose Knuckles Taps Mia Wang as CEO for Asia Pacific Region

In an exciting turn of events, Mia Wang has been appointed as the CEO of Moose Knuckles for the Asia Pacific region, effective immediately. This move comes as the luxury outerwear, sportswear, and accessories brand, based in Montreal, Canada, continues to expand its global footprint.

Mia Wang, a graduate of Ohio State University, began her career at Victoria's Secret in New York. Her passion for product, brand-building, and customer experience led her to become one of the first employees at RedNote, a pioneering social media platform. Her success in the tech industry didn't stop there. In 2016, she co-founded Maia Active, a leading women's athleisure brand, which was recently acquired by Anta Group. Under her leadership as CEO, Maia Active scaled rapidly across physical retail and digital platforms, showcasing her ability to drive growth and innovation.

Wang's deep understanding of China's evolving retail and e-commerce space will undoubtedly be an asset to Moose Knuckles as it looks to expand in the Asia Pacific region. The brand, globally recognised for its technical pieces and commitment to adventurers, pays homage to the majestic animal that inspired its name.

Cathay Capital, a private equity and venture capital firm that supports companies in Europe, North America, and Asia, has been instrumental in Moose Knuckles' growth. With sectors of focus including healthcare, technology, and consumer goods, Cathay Capital helps companies at all stages of development to unlock growth opportunities and enable sustainable transformation.

Bosideng, a world-renowned down apparel enterprise listed on the Hong Kong Stock Exchange (HK 3998), is another example of a company benefiting from Cathay Capital's support. Bosideng products are gaining recognition and sales in international markets, and the brand has led the down apparel market in China for 29 consecutive years.

As Moose Knuckles continues to grow, under the leadership of Mia Wang, it is poised to make a significant impact in the Asia Pacific region. The company's headquarters remain in Canada, where it was founded in 2009, but its reach is expanding, thanks to the vision and expertise of its new regional CEO.