Milan-Cortina 2023 Winter Olympics kick off with record-breaking coverage and tech innovations
The 2023 Winter Olympics in Milan-Cortina have begun, with the main events running from February 5 to February 22. Viewers in the U.S. can watch extensive coverage across NBCUniversal platforms, including NBC, Peacock, and newly formed Versant-owned networks like USA Network and The Golf Channel. Comcast, which has held Olympic broadcasting rights for over 30 years, is using the event to debut new tech features and personalized viewing options.
NBCUniversal is delivering around 3,200 hours of Winter Olympics coverage, the largest ever for the Games. This includes 700 hours on traditional TV and 2,500 hours on Peacock, its streaming service. Peacock's features include Rinkside Live for figure skating, Discovery Multiview for multiple event streams, and interactive schedules tailored to individual preferences.
Xfinity, a Comcast service, is also enhancing the experience with tools like Fan View, customizable Multiview, AI-generated highlights, and exclusive athlete interviews. These innovations aim to give fans more control over how they watch the Games.
Versant, a recently spun-off company from NBCUniversal, now owns sports-focused networks such as USA Network and The Golf Channel. These channels will air select Olympic events, including alpine skiing finals, snowboarding, and hockey. USA Network is branding itself as the '24/7 home of Team USA,' while CNBC will broadcast curling matches daily, culminating in the gold medal game on February 21.
One of the standout athletes is U.S. skier Lindsey Vonn, who will compete in the women's downhill and super-G despite recovering from a knee injury. If successful, she could become the first American woman to win a super-G medal since 2010.
Comcast has extended its Olympics rights deal through 2036, ensuring the Games will continue to air on NBCUniversal platforms for years to come.
The Winter Olympics will be available across multiple NBCUniversal networks, with Peacock offering the most extensive streaming coverage to date. New features from Xfinity and Versant's channels provide viewers with more ways to follow the crazy games. Meanwhile, athletes like Lindsey Vonn add to the competition's excitement as the Games unfold over the next two weeks.
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