Midea Unveils Revolutionary Home Improvements for 'Master Your Home' at IFA 2025 Conference

Midea, a leading global technology company, showcased its latest range of smart home appliances at the IFA 2025 event under the theme "Master Your Home". Known for its customer-centric solutions, Midea presented an array of products designed to reclaim time without compromising cooking quality.

Midea is part of the Smart Home Business of Midea Group, which houses over 10 brands. As the No.1 Smart Home Appliances Brand, Midea continues to push boundaries in home technology. The company's website can be found at www.midea.com.

One of the highlights of Midea's presentation was the XPRESS MASTER range, which includes the CHILL MASTER Refrigerator and the SPACE MASTER collection. The CHILL MASTER Refrigerator simplifies daily hydration with its OneTouch AutoFill dispenser, while the SPACE MASTER collection delivers exceptional functionality while minimizing footprint.

Another standout product was the One Oven, a versatile solution that combines an air fryer, microwave, steamer, and oven into one appliance. The Titan Dishwasher, with its spacious 16-place interior, also impressed attendees.

Midea also unveiled its upcoming main partner sleeve sponsorship with FC Barcelona. Starting from the 2026/2027 season, Midea's logo will appear on the sleeve of all FC Barcelona match jerseys and training wear, replacing the current sponsor Ambilight.

In addition to Midea, other brands such as TEKA, COLMO, Eureka, and Küppersbusch, a century-old German luxury kitchen brand, also launched their new flagship series at the event. TEKA introduced its globally first Van Gogh Series kitchen appliances, integrating European elegance into modern homes.

Midea Group, ranked #246 on the 2025 Fortune Global 500 list, streamlined its core units into six high-growth business pillars in 2025: Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Healthcare, and Annto Logistics.

The collection of Midea Built-In Kitchen Suites balances timeless Milanese design with intelligent functionality. The Raynor Heater, housed in an award-winning Nordic-inspired design, delivers steady warmth even at -40°C. The 28-Inch Heat Pump Washer-Dryer uses advanced heat pump technology for energy-efficient and fabric-friendly drying.

AI automates energy management in Midea's SMART MASTER and ECOMASTER technologies, ensuring that home appliances are not only efficient but also eco-friendly.

For more information about Midea and its products, visit www.midea.com. For details about Midea Group, visit www.midea-group.com.

Midea Unveils Revolutionary Home Improvements for 'Master Your Home' at IFA 2025 Conference