"Microsoft Surface mocked online for inaccurately demonstrating iPadOS as opposed to Windows, in a promotional tagline dubbed as 'The ultimate research buddy.'"
Microsoft, one of the tech industry's giants, has been facing a series of challenges and controversies in recent times.
Recent reports suggest that Microsoft's consumer businesses, including Surface, Xbox, and Windows, are underfunded and have been subject to cut corners. This comes as the company's social media teams have been reduced in size over the years.
The AI boom, driving Microsoft's share price, has been a significant factor in the company's success. However, there are increasing claims that this boom could simply be a giant bubble waiting to pop. Some experts suggest that Microsoft may need to invest more in its more diversified, traditional businesses instead of chasing the latest tech fads.
Microsoft's shareholders have rewarded the company with the second biggest market capitalization in corporate history, currently sitting at $3.6 trillion. The company is investing heavily in artificial intelligence to boost its share price.
In a notable marketing error, Microsoft's official Surface account posted a photograph on Twitter showing a Surface Pro running iPadOS instead of Windows. The post, which has been up for almost 24 hours, was likely pre-scheduled, and the social media team has gone AFK for the weekend. It is suggested that the social team behind the posts may not have used a Surface device. The poorly photoshopped screengrab of Word with an iPadOS status bar further underpins the perception that Modern Microsoft lacks attention to detail.
The Surface account also posted a photograph showing a Surface Pro running iPadOS, a move that has raised eyebrows in the tech community. Microsoft had to defend itself from accusations that a Windows 11 update was killing SSDs.
Microsoft started the fiscal year with thousands of layoffs, a move that has been met with mixed reactions. The company's apps and services, such as Microsoft Authenticator, Launcher, and SwiftKey, have become abandonware, adding to the concerns about the company's focus on its consumer businesses.
Despite these challenges, Microsoft continues to push forward, with up to 30% of new Microsoft code reportedly being written by AI. However, the question remains whether the company can regain its former glory and find a clear ethos or mission in the rapidly changing tech landscape.
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