Mexico Proposes Ban on Gambling Ads During Family Sports Broadcasts
Mexico has put forward a new bill to limit online gambling advertisements during live sports broadcasts. The proposal, introduced by federal deputy Jericho Abramo Masso, targets ads shown in family viewing hours to shield younger audiences from potential harm.
The draft legislation seeks to ban betting operators from advertising during live sports when children are likely to be watching. While the restrictions would apply to family viewing times, companies could still promote their services outside these hours.
Masso argued that gambling ads can create unrealistic expectations and harm minors' development. The bill does not aim to stop legitimate business but focuses on reducing the exposure of betting promotions to vulnerable groups.
The proposal has now entered the legislative process, where lawmakers will debate its terms and consider possible amendments. If passed, it would mark a significant step in regulating how online gambling is marketed in Mexico.
The bill moves forward with the goal of protecting children from excessive gambling promotions. Its success would restrict betting ads during key broadcast times while still allowing operators to advertise at other moments. The outcome will depend on further discussions in Mexico's legislative chambers.
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