German Company Wants to Stir Up the US Gambling Market - Merkur bets big on North America with 5,000 slot machines yearly by 2028
German gaming company Merkur is expanding into North America with plans to export thousands of slot machines each year. The move follows a period of steady growth, with the firm reporting €2.1 billion in revenue for 2024. Its latest strategy includes boosting online sales and targeting the competitive U.S. market.
Merkur has set ambitious targets for the next few years. By 2026, it aims to grow revenue by 10%, reaching around €2.3 billion. A key part of this plan involves increasing exports to North America, starting with 800 to 1,000 machines in 2025. Within three years, the company hopes to sell 5,000 slot machines annually to the U.S. and Canada.
The expansion comes after Merkur acquired U.S.-based Gaming Arts in 2025. While Gaming Arts will handle software development, Merkur will supply the hardware, all produced at its Lübbecke plant in Germany. The company already operates over 100,000 machines worldwide and sees potential in the U.S., where the supplier market is highly concentrated. International sales made up 45% of Merkur's revenue in 2024, with the UK as its second-largest market after Germany. The firm employs around 15,300 people globally and continues to push for a larger share of online gaming revenue.
Merkur's push into North America marks a significant step in its growth strategy. The company's focus on hardware exports and software partnerships aims to strengthen its position in a competitive industry. If successful, the expansion could further increase its global revenue in the coming years.
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