Mercedes-Benz USA designates a new executive for network expansion

Mercedes-Benz USA has announced that Greg Gates will be joining the company as the Vice President of Network Development, effective September 2. This marks Gates' return to the automotive giant after a four-year absence.

Gates' predecessor, Frank Diertl, retired from Mercedes-Benz on July 4, 2025. Adam Chamberlain, President and CEO of Mercedes-Benz USA, made the announcement. In a statement, Chamberlain stated that Gates' automotive experience will further enhance Mercedes-Benz's dealer partner network and overall customer experience.

Gates' extensive career with Mercedes-Benz began in 1999 at Mercedes-Benz Financial Services. He held numerous leadership roles within the company until his departure in 2018. During his tenure, Gates helped direct the company's dealer network to achieve multiple years of luxury market sales leadership.

Prior to his return to Mercedes-Benz, Gates served as the Vice President of Business Transformation at Swickard Auto Group, according to his LinkedIn profile. More recently, he has been working for human resources consultancy RockED, serving as the Chief Operating Officer since November 2024.

Gates will be based at Mercedes-Benz North American headquarters in Atlanta. The extensive retail network of Mercedes-Benz is a crucial component and catalyst to the company's success, according to Chamberlain. With Gates' expertise and leadership, the company aims to further strengthen its dealer network and provide an enhanced customer experience.

The appointment of Gates as VP of Network Development by Mercedes-Benz USA was made official on the same day, September 2. There are no search results providing information about the predecessor of Greg Gates in this role at Mercedes-Benz USA.

Gates' return to Mercedes-Benz is a significant move for the company, and it is expected that he will bring his wealth of experience and knowledge to continue driving the success of the brand.