Media Announcement: ThinkAnalytics to Showcase ThinkMetadataAI at IBC2025 Conference
ThinkAnalytics, a leading company in personalised recommendation and analytics solutions for the media and entertainment industry, is making waves at IBC2025 with the debut of their latest innovation: ThinkMetadataAI. This groundbreaking tool is set to revolutionise video providers' search, discovery, and recommendation services.
Since its launch earlier this year, ThinkMediaAI has been receiving exceptional feedback from customers. The primary goal of ThinkMediaAI is to increase viewer engagement, and it appears to be delivering on that promise.
The company's years of experience in AI and discovery have given ThinkAnalytics a clear lead in understanding content DNA. This understanding, combined with the use of agentic AI, breaks new ground, delivering rich metadata DNA unlike anything seen previously.
ThinkMetadataAI eliminates the need for manual tagging and supports dozens of languages, making it a versatile tool for video providers worldwide. One of its key features is its ability to personalise recommendations for users based on one second of viewing. Factors such as the time of day, location, device, and more are taken into account to create a tailored viewing experience.
Moreover, ThinkMediaAI can personalise the experience for anonymous viewers and users of FAST services, further enhancing viewer engagement. This personalisation, coupled with significant operational efficiencies and cost reductions achieved by customers, makes ThinkMediaAI an invaluable asset for video providers.
ThinkMetadataAI is now part of ThinkMediaAI, a unified platform for content monetization, contextual advertising, content curation, and content bundling. The company's CTO and co-founder, Peter Docherty, stated that this integration ushers in a new era of viewing based on deeper personalisation.
Visitors at IBC2025 can find ThinkAnalytics at stand 5.B31, where they will have the opportunity to witness a demonstration of ThinkMetadataAI's ability to enhance search, discovery, recommendations, and personalisation.
For more information about ThinkAnalytics and their innovative solutions, please visit their website.
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