"Materials' Memories": The Artisan and the Local Historian

In a thought-provoking essay titled "The Memory of Materials," artist and activist Elisabeth Cardin urges a return to traditional methods of consumption while remaining mindful of the environmental consequences of our actions. The essay, part of the Local Journalism Initiative funded by the Government of Canada, is a call to action for a healthier future.

Cardin, who has had a diverse career spanning horticulture, natural cosmetic product creation, magazine collaboration, and book writing, criticizes the excesses of capitalism and overconsumption. She quotes various thinkers who share her concerns, emphasizing the need for a more responsible approach to our resources.

The essay features portraits of artisans from the Côte-du-Sud region, including Alfred, a basket maker and storyteller, Judith, a ceramist who defies conventions, and Arnaud, a carpenter and cobbler living among the Neo-Ancients. Cardin expresses admiration for these artisans, praising their ability to create natural objects and transmit collective happiness and the culture of their territory.

Cardin questions whether the current economic and social crises are contributing to the growing popularity of art crafts and local autonomy. She believes that inspiring and touching people is more effective than scolding them to change habits. She also criticizes the lack of consideration for artisans in educational environments.

In a context of accumulating crises, Cardin observes a trend of Quebecers turning to the local economy and DIY practices. She plans to move to the countryside to find healing and reconnect with nature.

The essay is not moralistic but aims to be a work of activism. It is a reflection on nature, manual work, heritage, and spirituality. Other suggested readings include "Donald Trump Booed at US Open Final," "Builders of Emotions," and "Air Canada Flight Attendants Reject Tentative Agreement."

Cardin is also known for founding the Manitoba restaurant, a Montreal institution that closed in 2022 due to the pandemic and production imperatives of the restaurant industry. Anne Carrier, not mentioned earlier, suggests that whether you're an architect or a filmmaker, the important thing is to know how to capture the spirit of the place.

In conclusion, Elisabeth Cardin's essay serves as a timely reminder of the importance of sustainable consumption and the role of artisans in preserving our culture and environment. It is a call to action for all of us to be more mindful of our actions and to support local artisans and the local economy.