Massive Turnout at SiGMA Europe 2024: A Staggering 27,000 Attendees Flock to the Major SiGMA Event
SiGMA's Epic Event in Malta: 27,000 Attendees Flock to SiGMA Europe 2024
Despite foreboding weather forecasts predicting a week of gloom for SiGMA Europe 2024, the sun miraculously broke through just as the doors swung open, heralding in a grand crowd of 27,000 delegates to the Mediterranean Maritime Hub. Talk about divine timing!
Held in the lead up to our 10-year anniversary celebrations, SiGMA's Malta Week was nothing short of a spectacular summit and marked the pinnacle of our event series. The success of this extravaganza is due in no small part to the considerable investment poured into improving the quality of the event. In a mere three weeks, we transformed 45,000 square metres into an epicentre of exhibition, conference, and networking, decked out with a vibrant festival atmosphere.
The epic expo floor saw a dramatic expansion due to an unexpected influx of new exhibitors eager to stake their claim. To cater to this burgeoning crowd, we innovatively introduced a fourth shed, adding an additional 15,000 sqm of priceless space to the venue. With this expanded room, we welcomed new networking areas, a media lounge, and meeting rooms.
The outdoor spaces were truly transformed, with big-name booths like Pin Up Global, Riddick, Melbet Partners, Barbara Bang, Pragmatic Pay, and many more setting the scene for a one-of-a-kind festival ambiance.
Event Highlights: Groundbreaking Gaming Innovations
Conferences: Pushing the boundaries of gaming
SiGMA Europe 2024 featured a diverse selection of conferences tackling critical topics, from the potential role of e-sports in shaping betting's future to deep dives into the Brazilian regulatory landscape. Industry leaders brought valuable insights to the stage, providing tactical strategies for seizing new market opportunities and capitalizing on emerging trends. Notable speakers included Joe Pisano, founder and CEO of Jade Entertainment and Gaming Technologies, Uri Poliavich, founder, and CEO of Soft2Bet, Alex Tomic, Founder of Alea, Vitali Matsukevich, COO at Softswiss, and Charles Mizzi, CEO of the MGA.
Workshops on the 11th drew enthusiastic attendees, ensuring standing-room-only in many sessions. The day's events culminated in the SiGMA Europe Startup Pitch, where XGENIA, an AI-powered leader in game development, claimed first place. Silver honours were bestowed upon Silo Team, a leading provider of training and compliance solutions.
SiGMA Poker Tour Expands Globally
Malta Week opened with a press conference announcing the forthcoming locations for the SiGMA Poker Tour in 2025. The ambitious lineup includes:
- Brazil
- Malta
- United States
- South Korea
- Cyprus
- Spain
- South Africa
In a special first edition, the Hendon Mob Latam Championships (THMC Latam) will be held during the Brazil leg of the tour.
Awards Galore: Honouring Excellence in Gaming
The first of two award ceremonies drew in a staggering 690 individuals from prestigious gaming and tech companies. The glamorous evening marked the official launch of our 10th anniversary celebrations and unveiled our new destinations and dates for 2025: SiGMA Central Europe running from November 23rd - 26th in Milan and SiGMA Euro-Med, previously SiGMA East Europe, moving to a September slot at the MMH in Malta.
Charitable Auctions Making a Difference
"Today, it is clear that SiGMA isn't complete without the SiGMA Foundation," remarked SiGMA Group founder Eman Pulis during the on-stage presentation of a donation to the MCCF on behalf of SiGMA. Since its establishment in 2021, the SiGMA Foundation has been steadily growing its philanthropic impact, gracing numerous international projects. SiGMA managed to raise close to a million Euros through its charity auctions between 2023 and 2024. During this year's B2B charitable auction, the most coveted item, "Bronze Lady" by Tommy Zegan, sold for €65,000 to SoftConstruct, a leading technology provider redefining the iGaming experience. The B2C auction, powered by VBET, saw "Ace Beyond Limits" by Veronika Bjurfjäll achieve a winning bid of €12,000 from Highbet, an established online sportsbook and casino operator.
VIP Visitors: Government Officials, Diplomats, and Athletes
H.E the President of Malta, Myriam Spiteri Debono, the Hon. Robert Abela, Prime Minister of Malta, Minister for the Economy, Enterprise and Strategic Projects, Hon. Silvio Schembri, and other government officials and international ambassadors, including a delegation from Ghana, received an exclusive tour on the second day of the event.
Sports legends, Ronaldinho, football, UFC champ Alex Pereira, and AC Milan icons Massimo Ambrosini and Serginho, who were ambassadors for respective betting companies, also made their presence well-felt at their respective booths.
Sporting Events and Poker Tournaments
The event kicked off with exhilarating sports activities, such as a fun run, golf, and poker tournaments, ensuring that bonding and promoting health and wellness took top priority. These activities set the tone for an active networking scene throughout the week.
Centurion Fighting Championship brought adrenaline-pumping MMA action to Malta, delighting spectators with intense bouts that injected an electrifying energy into the event. Thiago Lima truly lived up to the expectations of his team, emerging victorious.
Next Stop: SiGMA Eurasia Summit
Next on our list is the SiGMA Eurasia summit, which is being held in Dubai from February 23rd to 25th, 2025. With events planned in Cape Town, South Africa, São Paulo, Brazil, Manila, Philippines, Valletta, Malta, Milan, Italy, and Colombo, Sri Lanka, SiGMA is poised to remain the undisputed world leader in gaming business events.
[1] SiGMA Poker Tour: São Paulo, Brazil - April 9-14, 2025 https://sigmakydd.com/1265-sigmapoker-tour-sao-paulo-brazil-2025
[2] SiGMA Poker Tour: São Paulo, Brazil - April 9-14, 2025 https://siagamalta.com/press/si-gma-announces-pt-2025-destinations/
- The SiGMA Poker Tour, a significant part of the SiGMA Europe 2024 event, is expanding globally, with plans to visit Brazil, Malta, the United States, South Korea, Cyprus, Spain, and South Africa in 2025.
- The SiGMA Poker Tour will have a special first edition in Brazil, co-hosting the Hendon Mob Latam Championships (THMC Latam) with the tour.
- In the SiGMA Europe Startup Pitch, XGENIA, an AI-powered game development leader, was crowned the first-place winner, while Silo Team, a provider of training and compliance solutions, received the silver honor.
- Notable speakers at the conferences included industry leaders like Joe Pisano, founder and CEO of Jade Entertainment and Gaming Technologies, Uri Poliavich, founder and CEO of Soft2Bet, Alex Tomic, Founder of Alea, Vitali Matsukevich, COO at Softswiss, and Charles Mizzi, CEO of the MGA.
- The outdoor spaces of SiGMA Europe 2024, featuring booths from companies like Pin Up Global, Riddick, Melbet Partners, Barbara Bang, and Pragmatic Play, created a unique festival atmosphere, contributing to the vibrant entertainment element of the event.
