Maruti's Latest Offering: The Escudo, a Mid-Size SUV Revolutionizing the Indian Market

The automotive world is abuzz with the latest offering from Maruti Suzuki, the Victoris. Named after the Latin word for victory, this new mid-size SUV is poised to make its mark in the competitive market.

Launching under the Arena brand on September 3, 2025, the Maruti Victoris is designed to fill the gap between the Brezza and Grand Vitara. With its unique blend of premium design, segment-leading safety, modern tech, and multi-fuel versatility, the Victoris aims to position itself as a global contender in the midsize SUV landscape.

The Victoris inherits visual cues from the Grand Vitara, such as a confident silhouette, upright stance, and angular LED lighting. However, it also features a sleeker, more modern look, setting it apart from its predecessor. The Victoris is rated 5-stars in Bharat NCAP testing for adult and child occupant protection, ensuring the utmost safety for its passengers.

Under the hood, the Victoris offers a variety of powertrains. Engine outputs range from approximately 103 PS for petrol to a boost-capable combined output for hybrid models. The Victoris will be available with a 1.5L mild-hybrid petrol, strong hybrid, and petrol + CNG options, catering to diverse fuel preferences.

The new Victoris comes equipped with a comprehensive Level 2 ADAS suite, standard six airbags, electronic stability control, hill-hold assist, ISOFIX mounts, and TPMS for child safety and driver confidence. It also boasts infotainment and comfort features such as Dolby Atmos sound, ambient lighting, panoramic sunroof, heads-up display, 360-degree camera, and Alexa Auto integration.

The Maruti Victoris will be available through over 3,000 Arena dealerships, expanding its reach to tier-2 and tier-3 cities. The launch is timed during the festive surge to capitalize on rising demand for midsize SUVs.

In the competitive midsize SUV market, the Victoris will be going head-to-head with dominant players like the Hyundai Creta, Kia Seltos, Tata Curvv, Honda Elevate, Skoda Kushaq, and Toyota Hyryder. However, with its unique combination of features and competitive pricing, the Victoris is well-positioned to make its mark.

The Victoris is manufactured in India and earmarked for export to over 100 countries. While specific countries involved in its exportation are not detailed in the available information, it's clear that the Victoris is Maruti Suzuki's bid to establish a global footprint in the midsize SUV segment.

With an anticipated accessible launch price of around ₹9 lakh to ₹20 lakh, the Maruti Victoris is shaping up to be a compelling choice for consumers seeking a midsize SUV that offers style, safety, technology, and versatility. The Victoris replaces earlier speculation about the vehicle being named "Escudo," signifying Maruti Suzuki's commitment to its new offering. Unlike the Grand Vitara, the Victoris will not be sold via Maruti's premium NEXA chain, broadening its appeal to a wider audience.

The Victoris is part of Maruti's expanded SUV lineup, which includes the Brezza, Fronx, Jimny, Ertiga, XL6, Grand Vitara, and now Victoris. As the automotive industry continues to evolve, the Victoris is a testament to Maruti Suzuki's commitment to innovation and its dedication to meeting the diverse needs of its customers.

Maruti's Latest Offering: The Escudo, a Mid-Size SUV Revolutionizing the Indian Market