Marks & Spencer joins forces with eBay for a venture into the second-hand clothing market.

Marks & Spencer Expands into Second-Hand Market with Another Life Initiative

Marks & Spencer, the British retail giant, is making strides in sustainability by venturing into the second-hand market. The retailer has partnered with Reskinned, a circular economy startup, and Sojo, a repair and resale specialist, for the Another Life project.

Launched in the summer of 2024, the Another Life project allows customers to send their used Marks & Spencer clothes to Sojo for repair and reuse. Customers who donate at least one M&S item to Oxfam, a charity organization, will receive a £5 discount voucher when they spend £35 in M&S stores.

The Another Life project has been a success, collecting 36.5 million pieces of Marks & Spencer brand clothing since its launch. Customers can send their used items to Reskinned through a form on the website or a QR code in stores, using a free local courier service.

The items repaired and resold will be sold through eBay, while those that cannot be resold will be recycled. Remaining profits from M&S's eBay sales will be shared between M&S, eBay, and Reskinned, with Oxfam keeping 15% of the profits.

The Another Life project is part of Marks & Spencer's broader sustainability efforts. The company aims to increase the proportion of online sales to 50% of total sales in the medium term. During the last completed financial year, which ended on March 29, 2025, Marks & Spencer's online sales accounted for 34% of fashion revenue.

Despite a website closure due to a cyberattack during the last financial year, Marks & Spencer still celebrated a 3.5% increase in sales. The company closed the 2024 financial year with a total of £4,235 million (€5,029 million) across fashion, cosmetics, and home categories.

In addition to the Another Life project, Marks & Spencer is also opening a second-hand clothing store on the eBay platform. The discount voucher, issued after spending £35, can be used for both physical and online M&S stores, not on the donated item.

By embracing the second-hand market and promoting sustainability, Marks & Spencer is not only contributing to a greener future but also providing its customers with incentives to shop and donate.

Marks & Spencer joins forces with eBay for a venture into the second-hand clothing market.