Marking the milestone of a century: The enduring importance of the centenary

In the heart of August 2014, Dr. Jenny Kidd and Dr. Joanne Sayner embarked on a significant research journey, exploring the public response to the iconic 'Blood Swept Lands and Seas of Red' poppies installation at the Tower of London. This research, part of the AHRC-funded network 'The Significance of the Centenary', offered valuable insights into the commemorative practices surrounding the First World War centenary.

The installation, visited by an estimated five million people, served as an iconic symbol of the First World War centenary commemorations. It sparked reflection on various questions about commemoration and remembrance, such as the importance of remembering, the usefulness of anniversaries for commemoration, and the political dimensions of remembrance.

The research findings suggest that visitors activated a series of familiar tropes about past conflict in their responses, despite attempts to diversify perspectives about the past and the conflict in particular. This underscores the scale of participation in First World War Centenary activities as a marker of success, but not necessarily an indicator of learning.

Meanwhile, in the realm of the creative industries, Professor Nick Wilson delved into the Equity Gap in Britain's Creative Industries. Journalism occupations are included on the DCMS's list of Creative Occupations, highlighting the significant role journalism plays in the creative sector.

Elsewhere, the Global Creative Economy Council, chaired by Marta Foresti, aims to unsettle and reorder the creative economy. The researchers in the PEC's area of work in Arts, Culture and Public Service Broadcasting welcome thoughts, comments, and suggestions for forging new ways forward.

In 2018, Historic Royal Palaces opted for an artistic installation titled Beyond the Deepening Shadows, which used flames instead of poppies as a symbol of remembrance. This shift in symbolism underscores the dynamic and evolving nature of commemoration practices.

The creative industries are also playing a crucial role in driving environmental sustainability. Professor Dave O'Brien emphasised the importance of higher education to the arts, culture, and heritage sectors, and the 2025 Spending Review discussions highlighted the significance of the creative industries.

Lastly, it's worth noting that a research project at the University of Mainz, investigating the public reaction to the installation "Blood-Soaked Lands and Seas of Red Blood," took place in Mainz, Germany. This project further underscores the global interest and impact of commemorative practices surrounding the First World War.

Making the film 'Why Remember? WWI centenary and public commemoration at the Tower of London' has allowed researchers to reflect on the period of the centenary, what has been learned, and to communicate the results of their research. As we move forward, these insights offer a valuable foundation for continued exploration and understanding of commemoration and remembrance.