Marking a New Milestone: Gila Wilensky Discusses Xaxis' 10-Year Journey in Programmatic Advertising

Xaxis Celebrates a Decade of Evolution in Programmatic Advertising

Xaxis, a leading programmatic media buying platform, is marking its tenth anniversary this June. In an interview with Adweek, Gila Wilensky, the U.S. president of Xaxis, discusses the evolution of the company and the progression of programmatic advertising over the past decade.

Wilensky characterizes Xaxis' evolution as a progression in programmatic advertising, highlighting the platform's data-driven approach that integrates audience insights and advanced analytics to optimize media buying efficiency and effectiveness. The development of Xaxis was marked by a focus on combining artificial intelligence with proprietary data to enhance targeting precision and real-time campaign adjustments, setting it apart in the evolving programmatic advertising landscape.

According to Wilensky, programmatic advertising has made significant strides in the past decade. However, the interview does not offer insights into how Xaxis' approach has evolved differently from other programmatic platforms or provide any quantitative data to support the claim.

Xaxis increased its commitments to transparency almost two years ago, aiming to provide greater visibility into its operations and build trust with clients. The interview with Wilensky does not discuss the impact of Xaxis' evolution on the programmatic advertising industry or mention any recent changes or updates in Xaxis' approach to programmatic advertising.

The interview with Wilensky was conducted by Adweek and was edited for length and clarity. The location of the conversation was not specified in the interview. Despite the lack of specific details about the differences between Xaxis' approach and other programmatic platforms, Wilensky's insights offer a valuable perspective on the progression of programmatic advertising over the past ten years.

Xaxis has faced challenges in the past, including layoffs during the pandemic. However, the company has continued to adapt and innovate in the rapidly changing programmatic advertising landscape. As it celebrates its tenth anniversary, Xaxis looks forward to the future of programmatic advertising and its role in shaping the next decade of digital advertising.

Marking a New Milestone: Gila Wilensky Discusses Xaxis' 10-Year Journey in Programmatic Advertising