Marketing Specialist Elevates Civil Engineering Company with Aerial Imagery Technology

Seth Morin, a civil engineer at Wessler Engineering with nearly a decade of experience, has recently taken the company to new heights with his innovative use of drone technology.

After passing the FAA's Part 107 test in April, Morin purchased a DJI Air 3 drone and started capturing aerial photos and videos of Wessler Engineering's projects. His drone work has not only made his job more enjoyable and creative but has also significantly impacted his role at the company.

Leadership at Wessler Engineering has taken notice of Morin's drone work, which is now getting attention within the company. In fact, they have started asking him to get out into the field more for public image purposes.

Morin's drone content is being used to elevate Wessler Engineering's image with clients before a project even begins. His clients can use the aerial photos and videos for marketing purposes, such as city council presentations, grant applications, or social media posts. Morin also uses photos and videos to showcase Wessler Engineering's projects on social media and other platforms.

Moreover, Morin's drone work has been beneficial for internal purposes as well. Colleagues in other departments have requested drone media for presentations or client updates. Other teams at Wessler Engineering have even asked Morin to bring the drone for cool projects.

Wessler Engineering's marketing efforts have been enhanced through the use of drone footage and photos. The business development team is exploring the integration of drone content into proposals, bids, and presentations.

It's worth noting that several engineers at Wessler Engineering were already using drones for project surveys. However, Morin's Part 107 certification has allowed him to take this technology to a whole new level, providing high-quality aerial footage and photos that truly showcase the company's projects.

Morin received guidance from Aerial Work Pros for his Part 107 certification to work with drones on photography and videography for Wessler Engineering's projects. After each site visit, he sends a folder of aerial photos and videos to clients at no cost.

With one certified drone pilot and one drone, Wessler Engineering has boosted its public image and found new ways to serve clients. The company, based in Indianapolis, is undoubtedly setting a new standard in the civil engineering industry with its innovative use of drone technology.

Marketing Specialist Elevates Civil Engineering Company with Aerial Imagery Technology