Luxury rental service broadens scope with consignment option and AI-powered virtual fitting room, courtesy of Janet Mandell.

Janet Mandell's Vision for a Luxury Women's Sanctuary

Janet Mandell, a renowned figure in the fashion industry, is set to redefine the luxury experience with her ambitious plans for a women's sanctuary. This unique venture will blend fashion, hospitality, dining, fitness, and wellness within showroom spaces.

Mandell's vision extends beyond fashion rental, aiming to create a full lifestyle experience. The new initiatives are designed to keep her luxury fashion in circulation and to foster strong client relationships.

The brand's success, according to Mandell, is a result of her data-driven decision-making and her close relationships with clients. This is evident in her new consignment service, which aims to extend the lifecycle of clients' wardrobes, further strengthening client relationships.

Mandell's clientele includes stylists, celebrities, and private clients who seek guidance in the rental process. Her business prides itself on providing a luxury experience, including on-site tailoring, last-minute styling, and a focus on detail.

To cater to the growing demand for online fashion rental, Mandell is expanding her business with two new initiatives: a consignment service and AI-powered virtual avatars for digital try-ons. The consignment model adds a layer of sustainability to her rental business, while the virtual try-on technology allows clients to experiment with looks from the comfort of their homes.

The brand's inventory is unique due to its curators' freedom to define what's next. Mandell is also growing her vintage selection, viewing it as central to the brand's identity. This focus on vintage fashion is reflected in a vintage-focused runway show at New York Fashion Week, which will showcase the brand's new technology.

The global online rental market is projected to reach 3.12 billion dollars by 2032, growing at a CAGR of 8.3 percent. North America, particularly the US, has a significant share in this market, with a projected CAGR of 7.5 percent from 2025. Mandell's business, with its presence in New York, Los Angeles, and Chicago, offering access to over 6,000 designer pieces, is poised to capitalise on this growth.

Mandell envisions the brand creating a sanctuary for women, a place where they feel inspired, celebrated, and at home. With expert tailors employed at every showroom to maintain couture-level service, this vision seems well within reach. The brand's focus on sustainability, technology, and a luxurious experience make it an exciting player in the evolving fashion industry.

Luxury rental service broadens scope with consignment option and AI-powered virtual fitting room, courtesy of Janet Mandell.