Luxury private members club Soho House gets purchased for an astounding $2.7 billion, with renowned actor Ashton Kutcher among the new investors.

Soho House to Go Private in $2.7 Billion Deal

Soho House & Co., the exclusive private members' club and hospitality group, is set to leave the New York Stock Exchange after agreeing to a takeover deal worth approximately $2.7 billion. The transaction, led by an investor group headed by MCR Hotels, a prominent boutique hotel operator in New York, is expected to close by the end of 2025.

The consortium includes actor-turned-investor Ashton Kutcher, who is rumored to be a longstanding member of Soho House. Under the terms of the agreements, Kutcher will join Soho House's board of directors. MCR CEO Tyler Morse will also take on the role of vice-chair of the board.

Soho House's Executive Chairman Ron Burkle and founder Nick Jones will retain control of the business, with the goal of driving sustainable international growth and protecting and expanding the cultural and creative foundation of Soho House. Morse stated that the aim is to safeguard the member experience and strengthen the brand, while expanding its global presence.

Since its listing on the New York Stock Exchange in 2021, Soho House has dealt with fluctuating share prices. However, SHCO CEO Andrew Carnie emphasised that the company has delivered consistent, disciplined growth, with revenue doubling in the past three years.

The company is planning to open a Barcelona Pool House and a new club in Manchester later this year, and has houses in Tokyo, Milan, Madrid, Los Cabos, and Sydney on the horizon. Soho House started out as a single club in central London but has since opened 46 houses worldwide, as well as coworking spaces, beach clubs, and farmhouses.

In a previous report, GlassHouse Research raised concerns about Soho House's "broken business model" and "terrible accounting," but the company rejected the report. Regardless, the new deal will provide further new equity capital, with the exact amount not disclosed.

The transaction will see Soho House & Co.'s outstanding shares bought for $9 each in cash. With this deal, Soho House will stop trading on the New York Stock Exchange, ending its tumultuous four-year stint on the exchange.

Luxury private members club Soho House gets purchased for an astounding $2.7 billion, with renowned actor Ashton Kutcher among the new investors.