Luxury car manufacturers BMW and Mercedes-Benz are stepping up their competition against Tesla.

BMW and Mercedes-Benz have joined the electric SUV race with the introduction of their latest models, the iX3 and the electric version of the GLC.

In Munich, BMW CEO Oliver Zipse unveiled the new iX3, priced around €80,000 in Europe. The vehicle is equipped with AI assistant and partner technology from Nvidia, promising an advanced electric driving experience. According to European tests, the new iX3 can travel an impressive 497 km on a single charge.

Meanwhile, Mercedes showed off the electric GLC in Munich, but specific details about its price are yet to be disclosed. The vehicle is said to be equipped with AI assistant and partner technology, although the exact details remain undisclosed. The new GLC is reported to have a range of 457 km on a single charge.

These new electric SUVs from BMW and Mercedes-Benz are aimed at competing with the Tesla Model Y, which was the world's top-selling car in 2023. However, the launch of these new models does not seem to have significantly affected Tesla sales in Europe, which have dropped by about a third this year. The drop in sales is attributed to political activities by Tesla's CEO, Elon Musk, and the modernization of the Berlin factory.

The Tesla Model Y, priced at €60,000, continues to pose a formidable challenge for the new entrants in the electric SUV market. The Model Y, with its superior range and technology, is a tough competitor for the iX3 and the electric GLC.

As the race for electric SUV supremacy heats up, it remains to be seen how the new models from BMW and Mercedes-Benz will fare against the Tesla Model Y. BMW, however, is targeting environmentally conscious and tech-savvy customers in Europe with the new iX3, offering advanced electric driving technology, innovative design, and a premium electric SUV experience around the €80,000 price point. The company is aiming at those seeking a combination of luxury, performance, and sustainability.

The Berlin factory, where Tesla's Model Y is also produced, is undergoing modernization, which could potentially impact Tesla's production and sales in the region. The outcome of these developments in the electric SUV market is eagerly awaited by consumers and industry experts alike.