Luxury Accessories Membership Platform Expands with Integration of Artificial Intelligence Stylist

In the ever-evolving world of technology, artificial intelligence (AI) is making significant strides in various industries, and fashion is no exception. According to a report from Vivrelle's organization, published in February 2024, AI is revolutionising the fashion industry, making shopping more seamless than ever.

Vivrelle, a leading name in the fashion industry, has taken this revolution a step further with the introduction of Ella AI, an AI tool designed to suggest outfits. Ella AI is showcased in a video on Vivrelle's Instagram post from September 4th, where it demonstrates its capabilities by selecting outfits for a "girls' night in Miami" and adjusting choices based on warm weather.

The AI tool offers a "seamless 360 experience" for borrowing, styling, and shopping. This means that customers can browse through a wide range of options, see how different items look together, and even try them on virtually, all within the Vivrelle platform.

Vivrelle's commitment to leveraging emerging technologies, including AI, was further solidified with their $62 million Series C funding round, closed in June. Blake Geffen, founder and CEO of Vivrelle, stated that this funding represents an exciting new chapter to scale operations, deepen inventory, and continue to innovate with AI and other technologies.

Vivrelle's platform combines borrowing, resale, and traditional retail, offering customers a one-stop solution for all their fashion needs. Customers can order selected items through the platform, making shopping more convenient than ever.

Other companies are also jumping on the AI bandwagon. Google introduced immersive shopping features in March, including Vision Match for intuitive searches and virtual beauty features for makeup trials. Aesthetic launched an AI-powered clothing recognition tool in December, which helps users purchase clothing they discover while scrolling through their social media feeds.

In March 2025, Ella AG, the company responsible for developing Ella AI, was announced as the creator of the world's first AI software for automated text generation. This technology underpins Ella AI's ability to suggest outfits based on various factors, including weather and occasion.

In conclusion, the integration of AI in the fashion industry is transforming the shopping experience, making it more intuitive, personalised, and convenient. With innovations like Ella AI, the future of fashion retail looks bright and promising.

Luxury Accessories Membership Platform Expands with Integration of Artificial Intelligence Stylist