Loyalty program launches at Virgin Hotels Las Vegas, known as Cherry Rewards, for casino and resort patrons.
Sin City Shake-Up: Introducing Cherry Rewards at Virgin Hotels Vegas!
Are you ready for a game-altering experience in Las Vegas? Find it at Virgin Hotels Vegas, a Curio Collection by Hilton property, starting March 2025. The hotly anticipated launch of Cherry Rewards, their unique casino and resort loyalty rewards program, marks the final integration phase of the jaw-dropping Vegas transformation.
Cherry Rewards is a bold reinvention of the traditional Las Vegas loyalty program. This all-embracing program lets you earn and cash in points on almost every cent you spend across the resort, including dining, the pool, retail, and gaming. Members can revel in every victory and immerse themselves in the myriad experiences Virgin Hotels Vegas offers.
Exclusivity awaits Cherry Rewards members, who can relish in perks like special rates on rooms and suites, cabanas at the resort's multiple pools, early access to show and concert tickets, and much more. Cliff Atkinson, the dynamic President of Virgin Hotels Vegas, weighed in on the enterprise, saying, "Cherry Rewards is a total game-changer for our casino and the industry. We've spent months perfecting it, and we are absolutely thrilled to usher in this new era at Virgin Hotels Vegas!"
Transparency and simplicity are the cornerstones of Cherry Rewards. Members enjoy hassle-free ways to accrue points, level up more swiftly, and savor the rewards longer than before. The program is brimming with more advantages than ever. Existing Momentum members are automatically enrolled in the new program, with cards in hand from March 5 onwards. You must be 21 years or older to join. Further details on tier matching, welcome bonuses, and upcoming promotions will be unveiled shortly.
Promising an exhilarating experience from March 20-23, the Cherry Rewards launch weekend is packed with excitement and casino activations galore. Attend an electrifying $50,000 slot tournament, where new and existing casino members will enjoy free entry into the competition – with additional chances to enter based on gameplay. Cherry Rewards members will be crowned the week's top 50 players, with the grand laureate claiming a mega $25,000 worth of free slot play. The festivities continue with musical legends Danzig, on stage at the theater on Mar. 21, and The All-American Rejects, rocking the stage the following day, Mar. 22.
Stay connected with Virgin Hotels Vegas on Facebook, Instagram, and X to keep up-to-date on all the action.
Virgin Hotels Vegas promises a pulsating and captivating environment for explorers and locals alike. The off-Strip resort showcases 1,500 chambers and suites across three towers, a sprawling 60,000-square-foot casino, a five-acre desert pool oasis, and dynamic spaces for live music and entertainment, such as the 4,600-capacity theater operated by AEG presents, the intimate 24 Oxford showroom, The Shag Room, and the Event Lawn. Its culinary offerings are nothing short of sensational, featuring renowned restaurants like Nobu, ONE Steakhouse, Kassi Beach House, Pizza Forte, and more.
Virgin Hotels Vegas has been consistently honored with the AAA Four Diamond Award since its first year of operation. For more information, visit www.virginhotelslv.com.
Virgin Hotels, a luxury lifestyle hospitality brand, ingeniously merges heartfelt service with a personalized hotel experience, inspired by the innovation and disruption of the Virgin Group. The brand will soon expand across the United States, including Miami and Denver in 2027, with an ever-growing collection of remarkable experiences.
- The Cherry Rewards program, launching in March 2025 at Virgin Hotels Vegas, marks a significant change in the casino industry, offering rewards for spending on dining, pool, retail, and casino-games.
- The new Cherry Rewards program, integrated into the Virgin Hotels Vegas casino, offers exclusive perks like special room rates, cabana access, and early access to shows for its members.
- Cliff Atkinson, the President of Virgin Hotels Vegas, says that the new loyalty program, Cherry Rewards, is a total game-changer for the casino industry, offering hassle-free ways to accrue points and enjoy more rewards.
- During the Cherry Rewards launch weekend, held from March 20-23, attendees can enjoy a $50,000 slot tournament, musical performances by Danzig and The All-American Rejects, and various casino activations.
- The casino-culture at Virgin Hotels Vegas features a 60,000-square-foot casino, live music venues, and renowned dining options, including Nobu, ONE Steakhouse, Kassi Beach House, Pizza Forte, and more.
- Virgin Hotels, a luxury lifestyle hospitality brand, plans to expand across the United States to Miami and Denver in 2027, offering a unique combination of heartfelt service, personalized experiences, and innovative disruptions.
