Lottu Launches as Brazil's New Digital Entertainment Powerhouse

A high-energy launch with Carlinhos Maia and Raul Erlich at the helm. Can Lottu redefine Brazil's digital entertainment scene?

, and Administrator

2026 March 30 . 2:03 AM

1 min read

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Lottu Launches as Brazil's New Digital Entertainment Powerhouse

Esportes Gaming Brasil Group has unveiled Lottu, a new digital entertainment brand launched in August. The company describes it as a blend of cutting-edge technology and responsible gaming. A major campaign, Imagine With Me, is now promoting the platform across Brazil. The launch of Lottu marks the group's latest push into the Brazilian market. Darwin Filho, CEO of Esportes Gaming Brasil Group, explained that the brand focuses on speed, real-time promotions, and easy navigation. He called it a fresh approach to conscious entertainment.

To build awareness, the company has partnered with high-profile names. Comedian and influencer Carlinhos Maia stars in the campaign, sharing his experience discovering Lottu in a promotional video. The platform also features Raul Erlich as an ambassador, helping to reach wider audiences on social media. Marcela Campos, Vice President of the group, stressed the importance of trust and innovation. She wants Lottu to stand out as a reliable and forward-thinking option in the sector. The campaign reinforces this by highlighting immersive, user-friendly experiences. This follows another recent initiative by the group. Esportes da Sorte ran a nationwide campaign, *Olha a Diversão*, featuring artists Kevinho, MC Daniel, and Léo Santana. Both efforts aim to connect with diverse audiences while promoting responsible entertainment.

Lottu has entered the Brazilian market with a focus on technology and accessibility. The campaign with Carlinhos Maia and Raul Erlich targets broad engagement, though details on user growth or partnerships remain undisclosed. The group continues to expand its portfolio with digital-first entertainment brands.