Lottery games modeled after Jurassic Park continue to show robust results a year subsequent to their launch
In an exciting turn of events, the launch of Jurassic World-themed games by Scientific Games has been generating a significant impact on the U.S. lottery landscape. The games, inspired by the iconic Jurassic franchise, are delivering thrilling experiences for players across the nation and boosting funding for lottery beneficiary programs.
According to Scott Warner, sales performance of these games is exceptionally high. In fact, the six-week sales of the Jurassic Park-themed games are the second highest of any game over the past year. Furthermore, sales of the Jurassic World-themed games are up to 161% higher than other games at the same price point, a clear indication of their popularity.
The success of these games is not limited to core players. They are attracting non-core players as well, expanding the lottery's player base. Twenty lotteries are currently participating in the expansion of these games, and sixteen state lotteries have already launched Jurassic-themed scratch and Fast Play games.
Tina Hoover, VP Licensing at Scientific Games, expressed her excitement about the success of the Jurassic World-themed games. She noted that the games are available in various formats, including scratch, Fast Play, draw-based, Keno, eInstant, and second-chance digital formats, catering to a wide range of player preferences.
Scientific Games has a tradition of tying blockbuster brands to omnichannel lottery experiences. This strategy, which they pioneered in 2007, continues to bear fruit with the success of the Jurassic World-themed games. With the games performing well above market averages, Scientific Games is set to expand its strategy further.
The winners of these games stand a chance to earn entry into a Hawaii trip event, tied to the franchise. At the nationwide winners' event in 2026, lottery winners will experience a Jurassic-themed celebration and compete for more prizes. Scott Warner, of the South Carolina Education Lottery, is particularly excited about sending players to Hawaii for the Jurassic Park-themed event.
The Loyalty signups for the Jurassic World-themed games are 63% higher than for non-branded games, further underscoring their popularity. The franchise is considered a "Keeper" among multiple player segments, ensuring its continued success.
As the Jurassic World-themed games continue to captivate players and drive sales, they are set to redefine the lottery landscape in the U.S. and beyond. The search results do not currently provide information about which U.S. states plan to launch Jurassic World-themed gambling games through the collaboration of Scientific Games and Universal Products & Experiences. However, with the success of these games, it is likely that more states will follow suit in the near future.
