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London International Awards Launches Creative LIAisons to Mentor Future Industry Leaders

From craft mastery to cultural trends, 130 rising stars gained rare access to advertising's brightest minds. A week that could redefine their creative futures.

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2 min read
The image shows a group of people standing in front of a whiteboard, clapping and celebrating. The...
The image shows a group of people standing in front of a whiteboard, clapping and celebrating. The woman in the center is holding a certificate with a medal around her neck, indicating that she has achieved success in the field of entrepreneurship. The background of the image is a wall, suggesting that the group is in a professional setting.

London International Awards Launches Creative LIAisons to Mentor Future Industry Leaders

The 2025 London International Awards (LIA) marked its 40th anniversary with the launch of the Creative LIAisons program in Las Vegas. Over 130 emerging talents from across the world attended the five-day event, gaining rare access to industry leaders. The program offered mentorship, inspiration, and behind-the-scenes insights into global creativity.

At the Encore Wynn Hotel, the gathering brought together rising stars with some of the most influential names in advertising and design. The event also honoured Doerte Spengler-Ahrens, Non-Executive Chairwoman of Jung von Matt Group Germany, with the LIA Legend Award for her contributions to diversity and women's empowerment.

The program kicked off with sessions led by top creative minds. Jurors Dan Lucey, Michael Ritchie, Umma Saini, and Juan Woodbury highlighted the importance of craft in making ideas stand out. They argued that strong execution remains vital, even in an oversaturated market.

Suzanne Powers and Andrea Diquez ran a workshop on connecting creativity with business strategy. Their focus was on understanding audiences deeply and fostering teamwork. Meanwhile, Linda Cronin, Jackie Lyons, and Dino Myers-Lamptey hosted a masterclass on collaboration between creatives and media planners. Nicholas Spiro, Chief Creative Officer of Viral Nation, spoke about adapting to fast-moving trends in a social-first world. He stressed the need for brands to keep pace with cultural shifts. Later, Liz Taylor, Global CCO of Ogilvy, moderated a candid Q&A with leading creatives, including Chaka Sobhani, Gabriel Schmitt, Perry Fair, and Peter Khoury. The event provided attendees with direct access to industry veterans, offering guidance and real-world perspectives. Discussions ranged from creative strategy to the evolving role of technology in advertising.

The Creative LIAisons program wrapped up after five days of intensive learning and networking. Participants left with new insights into creativity, strategy, and collaboration. The event reinforced LIA's role in shaping the next generation of creative leaders while celebrating four decades of industry impact.

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