Live Poker Transformation: PokerStars Forges Strategic Alliances Significantly Reshaping the Industry Landscape
Hitting the Poker Scene Hard: PokerStars' Push for Global Domination
PokerStars, the heavyweight in the poker world, is shaking things up by forging strategic partnerships that thrust them front and center in live poker events worldwide. In honor of the European Poker Tour (EPT)'s 20th anniversary, the brand is expanding its influence and giving gamers unparalleled opportunities to get their game on.
Recently, at the bustling UK & Ireland Poker Tour (UKIPT), London, Julien Liarte, Senior Business Development Manager for Live Events Europe for PokerStars, laid it all out. The conversation highlighted PokerStars' desire to unite players and deliver epic poker experiences.
Pivotal Role of UKIPT London
PokerStars' flagship event at the prestigious Hippodrome Casino, UKIPT London, commands attention among annual poker tournaments. It's a mainstay on the UK's poker calendar, drawing crowds of passionate players year after year.
Liarte emphasized, "UKIPT London holds a unique significance for us, as we've had a longstanding relationship with the Hippodrome Casino." The tournament boasts a dedicated following, with attendees returning for the electrifying games and pulsating atmosphere.
This year's UKIPT London saw an extra treat: a team pro and ambassador get-together, offering poker enthusiasts a chance to test their skills against their idols. Hundreds turned out, creating a lively, camaraderie-filled atmosphere reflective of the poker spirit.
UKIPT's Broad Reach
Partnering with the Irish Open, another Flutter Group powerhouse, has been one of PokerStars' shrewdest moves. The Irish Open is renowned for its exhilarating mood and massive prize pools. Liarte said, "The Irish Open is a top-notch $1K tournament for us, as it allows us to reach a wider audience while maintaining the high standards our players expect."
PokerStars is proud to honor this iconic event and its rich legacy, forming a bond with a brand known for its close-knit community. Liarte shared, "We're thrilled to partner with the Irish Open team and Paddy Power, as it allows us to explore events that have cultivated strong ties within the poker community."
Goliath's Wide Appeal
In another noteworthy alliance, PokerStars joined forces with one of the UK's biggest live poker events, Grosvenor Poker Goliath. Its budget-friendly buy-ins and superb poker experience make the Goliath series a hit with poker enthusiasts across the UK.
Liarte pointed out, "When you mention Goliath in the UK poker scene, people know it. This collaboration exceeds brand awareness, enabling us to engage with casual players who might not typically attend EPT or UKIPT events."
PokerStars' association with Goliath provides a golden opportunity to tap into a broader audience, expand its player base, and nurture the growth of new talent.
Dolce Vita's Fresh Horizons
Notable contributions from PokerStars can be seen in the Merit Poker Dolce Vita Series in Cyprus. The series was forged from a partnership with Italian organizers due to Italy's legal issues regarding land-based poker tournaments.
With the Dolce Vita series breaking records and drawing players from around the world, Cyprus has emerged as a prime poker destination. Liarte shared, "Cyprus has become an attractive poker destination, thanks to the Dolce Vita series' success. Players who've visited can attest to its appeal. We're excited about the prospects of future events in this area."
Transforming Live Event Strategy
PokerStars' strategic partnerships herald a new era for live poker events. These collaborations help PokerStars build connections with a wider array of players, ensuring the business remains forward-thinking and grows its global impact.
PokerStars aims to provide unique, unforgettable events that cater to various players by partnering with companies that have deep roots in their respective poker communities. Whether through the Goliath series, the Dolce Vita series, or the Irish Open, PokerStars stands as a global leader in live poker tournaments.
Wrapping Up
PokerStars' strategic partnerships with prominent poker tours and events pave the way for a new chapter in the world of live poker. By expanding its audience and enhancing the live poker experience, PokerStars continues to evolve and thrive in the ever-evolving poker landscape. Stay tuned for more innovative events and unparalleled poker experiences from PokerStars.
- PokerStars, through strategic partnerships with various poker tours and events, is expanding its reach in the world of live poker tournaments, including poker events like the UKIPT London and the Irish Open, casino-games like Grosvenor Poker Goliath, and international events like the Merit Poker Dolce Vita Series in Cyprus.
- These collaborations aim to deliver one-of-a-kind, unforgettable experiences for poker enthusiasts, catering to diverse player groups, thereby cementing PokerStars' position as a global leader in the live poker scene.
