Lithuania's gambling crackdown sparks legal battle with Nese Group over €6,000 fine
Lithuania's phased ban on gambling advertising has led to a crackdown on operators violating the new rules. The Nese Group, a major player in the sector, now faces a €6,000 fine after an unscheduled inspection uncovered illegal activity at one of its venues. The company has since challenged the penalty and the broader restrictions, calling them excessive.
The trouble began in July 2023, when Lithuania introduced a staged ban on gambling ads. By July 2024, the Nese Group was fined €6,000 (around $7,000) after inspectors found breaches at a Vilnius venue run by its brand, Sekmes Tiltas. The event involved a wristband draw that lacked clear game details, violating Article 18 of the country's gambling laws. Authorities also noted a separate breach of Article 15, tied to staff inventory requirements.
The company was given until 30 October to correct the issues or risk a licence suspension for a second offence. Instead of complying, the Nese Group publicly criticised the ban as disproportionate and legally unsound. It filed appeals against both the fine and the upcoming full advertising ban, set to take effect in January 2025. By early 2026, the firm had also announced plans to exit the Lithuanian market while continuing its legal fight.
The dispute highlights the tensions between Lithuania's tightening gambling laws and industry resistance. The Nese Group's fine remains in place, and its licence suspension threat looms unless changes are made by the deadline. Meanwhile, the company's legal challenges and planned withdrawal signal a prolonged standoff with regulators.
