Lilly Pulitzer unveils Vintage Archive lineup

Lilly Pulitzer Unveils Vintage Vault Collection, a Journey Through Six Decades of Fashion

Lilly Pulitzer, the iconic American clothing brand known for its vibrant prints and resort-inspired styles, is taking a trip down memory lane with the launch of its new Vintage Vault collection. This curated assortment of archival designs and heritage prints will transport fashion enthusiasts back to the brand's roots, with the first collection, titled Lilly's Zoo, set to debut on August 21.

The Vintage Vault collection represents a deep dive into Lilly Pulitzer's six-decade past, drawing inspiration from original designs dating back to 1962. The private print library used by Lilly Pulitzer for this collection was recently acquired by Neiman Marcus. In addition to the designs from the brand's early years, the collection also includes prints from Lilly Pulitzer's complete archive from 1994 onward.

The Lilly's Zoo collection features limited edition women's and girls clothing with prints originally launched in 1974, showcasing the brand's classic blues, tans, and whites. Some of the new products in the collection will mimic the brand's original pieces, while others will introduce new silhouettes and refreshed collections.

The Vintage Vault collections will also feature engineered shifts, heirloom lacework, and hand-finished trims, adding a touch of elegance to these timeless designs.

Lilly Pulitzer's Vintage Vault collections will be available on the company's website, in its flagship stores, and select retail locations. The brand is also sold through more than 150 specialty boutiques and major department stores.

As for the Lilly's Zoo collection, prices range from $58 to $348. No new information about future limited edition drops of Vintage Vault styles or the prices of subsequent collections was provided.

Lilly Pulitzer, with its 68 company-owned stores and more than 40 independently owned locations, continues to capture the hearts of fashion lovers with its unique blend of style and nostalgia. The launch of the Vintage Vault collection is set to be another exciting chapter in the brand's six-decade history.

In addition to the Vintage Vault collections, Lilly Pulitzer has previously reintroduced a Palm Beach men's collection this year, expanding its offerings to cater to a wider audience.

The Lilly's Zoo collection will be available starting August 21. For those who love a touch of the past in their wardrobe, this collection is not to be missed.