LEGO Teams Up With Nico Hülkenberg for a Thrilling 2025 Formula 1 Season
The LEGO Group has teamed up with Formula 1 driver Nico Hülkenberg for an exciting 2025 season. This partnership will bring motorsport thrills into LEGO sets, blending racing with creative play. Fans can expect new products, exclusive events, and interactive experiences worldwide.
The collaboration kicks off with the launch of LEGO Speed Champions sets on March 1, 2025. LEGO Collectibles will follow on May 1. Meanwhile, LEGO DUPLO® and LEGO City racing-themed sets are already on sale. All products will be available at www.LEGO.com and in LEGO Stores globally.
From March to June 2025, LEGO Discovery Centers will host special Formula 1 events. The LEGOLAND Discovery Centre in Hong Kong will run its activities from March 6 to July 2. These events will feature behind-the-scenes livestreams, promotions, and racing-themed fun.
At 20 Formula 1 races, LEGO Pit Shops will sell exclusive products and offer interactive experiences. Additionally, 13 races will include LEGO Fan Zones with 'Make and Take' activities, photo opportunities, and product displays. The March 2025 issue of LEGO Magazine will also feature a LEGO City racing game tied to the F1 theme.
This partnership expands LEGO’s presence in motorsport, giving fans new ways to engage with Formula 1. The events, products, and activities will run throughout the 2025 season, with details available through official LEGO channels. For media inquiries, contact consense communications GmbH in Munich.
