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Legislative Blueprint for 2024: Legal Agenda

Marketing Content Head at Lawo, Chris Scheck, reveals details about Lawo's 2024 business strategy in an exclusive disclosure.

Agenda 2024: Law Overhaul
Agenda 2024: Law Overhaul

In a move to revolutionise the media industry, Lawo, a leading provider of broadcast and media technology, has announced its mission for 2024: to provide a user-centric solution to the conundrum of hardware usage and cash flow.

Lawo's infrastructure, renowned for its wide range of industry partnerships, offers a flexible approach to hardware acquisition. Users can rent hardware they only need sporadically, according to Chris Scheck, Head of Marketing Content at Lawo. This on-demand service ensures that resources are allocated efficiently, addressing the challenges of traditional hardware ownership.

The HOME Apps software-based infrastructure from Lawo can run on-site, in a central data center, in the public cloud, or a combination of all three. This versatility allows broadcasters and media companies to tailor their infrastructure to their specific needs, offering scalability and adaptability in an ever-evolving industry.

Lawo's infrastructure enjoys a broad base of industry support in various sectors. Notably, 15 manufacturers support Lawo's infrastructure, while 15 thought leaders are involved in Streaming Technologies, Esports, Next-Gen Audio, and Visualization Technologies with Lawo. The number of thought leaders collaborating with Lawo across different technologies is significant, demonstrating the company's commitment to innovation and collaboration.

Lawo's commercial model offers users the choice between perpetual licenses and function-agnostic subscriptions based on credits. Subscription credits can be freely allocated to any present and future app functionality, providing users with flexibility and control over their costs. Processing functionality can also be licensed à la carte, allowing users to pay only for the necessary functions.

Server-based compute power in Lawo's infrastructure offers elastic allocation of processing tasks to pooled resources, increasing hardware utilization. Microservice-based agility in Lawo's infrastructure allows for usage-specific app incarnations, ensuring optimal performance and efficiency.

Addressing common concerns with the public cloud, Lawo's infrastructure aims to address issues with latency, network dependency, and cost-prohibitive data extraction. The infrastructure supports various protocols, such as ST2110, SRT, and NDI, as well as compression formats like JPEG XS, H.26x, NDI, and others.

While the exact schedule for Lawo's 2024 software product has not been publicly disclosed, the company's commitment to innovation and collaboration is evident in its diverse range of technological collaborations. Lawo's infrastructure is involved in a diverse range of technological collaborations, positioning the company at the forefront of media technology development.

In conclusion, Lawo's user-centric approach to infrastructure offers a flexible, cost-effective, and innovative solution for broadcasters and media companies. With its wide range of industry partnerships, versatile infrastructure, and commitment to collaboration, Lawo is set to continue leading the way in media technology.

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