Legacy sportsbook systems crumble under modern betting demands—here's the fix
The sportsbook industry faces growing challenges as outdated systems fail to meet modern demands. Many established operators, particularly in emerging markets, rely on inflexible legacy technology that struggles with high player traffic. iGcore, a tech provider with over 150 clients, is addressing these issues with innovative solutions.
Older betting platforms often buckle under heavy user loads, causing slow performance, crashes, and poor experiences. Emil Hakobyan, CTO at iGcore, warns that simply patching new features onto ageing infrastructure won't fix the problem. Instead, the company uses a microservice architecture, allowing instant scaling and updates without full system overhauls.
iGcore also stands out by blending AI and machine learning into its sportsbook. These tools predict user preferences and automatically flag unusual betting activity. The firm focuses on personalisation, offering gamification features like live chat, achievement rewards, and tailored challenges—especially to attract younger Gen Z bettors.
Beyond sportsbooks, iGcore supports esports growth by expanding into new regional markets and titles. Hakobyan predicts the industry's biggest shifts will come from unique content, diverse betting options, evolving payment methods, and smarter technology. With a strong presence in Europe (Germany, UK) and Latin America (Brazil, Mexico), the company serves clients across fintech and e-commerce.
iGcore's approach combines scalable tech with a client-focused strategy. Its solutions aim to modernise outdated platforms while keeping users engaged. The company's growth reflects demand for more flexible, personalised betting experiences.
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