Largest content aggregation agreement signed between EveryMatrix and bet365

EveryMatrix, a leading iGaming software provider, has made headlines with its largest ever global casino aggregation deal with the world-renowned brand, bet365. This strategic partnership promises to deliver an enhanced gaming experience to bet365's vast customer base.

EveryMatrix, with over 1,500 employees across 15 offices in 15 countries, serves more than 300 customers worldwide, including the regulated U.S. market. The deal with bet365 includes content from more than 40 premium games providers, bolstering SlotMatrix, a part of EveryMatrix Group, which is the largest aggregation platform in the world, offering more than 37,000 games from over 350 global suppliers.

SlotMatrix, driven by this partnership, is now at the helm of bet365's content strategy. The collaboration covers multiple regulated markets including the UK, Germany, the Netherlands, Mexico, and others. This significant step forward in bet365's commitment to providing exceptional products to its customers is set to redefine the gaming landscape.

EveryMatrix is thrilled with bet365's faith in SlotMatrix. The iGaming supplier, which became the first to receive WLA Safer Gambling Certification in September 2023, has signaled its LatAm expansion plans with CIBELAE membership.

To further accelerate aggregation and content services expansion, a new management team has been appointed. Mark Hothersall and Carl Gatt Baldacchino, previously from Evolution Gaming, have joined SlotMatrix to drive its commercial success. With their extensive experience in the industry, they are poised to make a significant impact.

EveryMatrix acquired Fantasma Games in March 2022, a move that has undoubtedly strengthened its position in the market. The acquisition has been instrumental in the development of unique and engaging games such as 'SlotMatrix unleashes the wild riches of 20 Armadillos' and 'SlotMatrix unleashes wild ride of riches in Fortune Llama Hyper Heist'.

A spokesperson from bet365 expressed their excitement about the collaboration, stating that they are looking forward to working closely with EveryMatrix to deliver an unparalleled gaming experience to their customers. EveryMatrix, in turn, is equally thrilled about the partnership and is committed to ensuring that bet365's customers continue to enjoy the best in iGaming software, solutions, content, and services.