Large tech companies plan to abandon free AI services. Will artists and creatives be financially capable of covering the costs?

In the ever-evolving landscape of technology, it appears that AI subscriptions are poised to become as commonplace as Adobe's Creative Cloud, marking a significant shift in the creative sector. This transition, much like the adoption of computers by graphic designers in the 1990s, could potentially render those who fail to adapt rapidly obsolete.

The creative industry, encompassing solo freelancers, small studios, and emerging creatives, may find themselves at a disadvantage due to the cost of these AI subscriptions. The playbook of price hikes, a familiar tactic with services such as Adobe Creative Cloud and Microsoft's Office Suite, seems to be in play here as well.

The initial excitement of utilising AI tools may not last indefinitely, as the bill for these subscriptions is expected to arrive eventually. Estimates suggest that the cost could add another $60 monthly to the expenses of creatives, not as a luxury, but as a basic requirement for staying competitive.

This potential financial burden could widen the digital divide, with creatives who can afford premium AI tools having an advantage over those who can't. In a not-so-distant future, AI access could become as essential as internet access, once considered a luxury, now considered a human right.

Prices for AI services vary, with offerings like Perplexity providing AI Basic "Pro" for $20/month (approximately £18), AI Pro "Max" for $200/month (approximately £185), and AI Enterprise "Enterprise Pro" starting at €36/month (approximately $40) per seat. Gemini AI offers "Gemini Pro" at around €19.99/month and "Gemini Ultra" at around €250/month, with additional enterprise workspace add-ons priced at €30/user/month.

While big agencies may find it easier to absorb these costs, smaller creatives may struggle. The importance of AI in the creative industry is becoming increasingly apparent, with it no longer being a luxury but essential for economic survival. As we move forward, it is crucial to consider ways to make these advanced tools more accessible to all creatives, ensuring a level playing field in the digital age.