Large fashion brands adopt the tactic of triple-option, two-product deals from the playbooks of major distributors

Major Fashion Chains Adopt Supermarket-Style Sales Strategies for Christmas

As the Christmas season approaches, major fashion chains are looking to the festive period as a potential lifesaver for their businesses, given the weak consumption and adverse weather conditions of the year. In response, many retailers are adopting sales strategies commonly used in the food industry, such as "buy one get one free" and "buy two get two free."

One such retailer is Mango, a Catalan fashion chain that has carried out a similar discount campaign in previous years. The company is offering a 40% discount on pre-Christmas purchases, available until December 24. Mango's discount campaign will be available until just before the chains and large stores start promoting the sales season.

Another fashion chain adopting these strategies is Forever 21, an American company that landed in Spain for the first time this summer in Barcelona. Forever 21 offers special prices on its women's, men's, children's, and accessories collections throughout the year. The company has lowered the prices of its men's collection and offers a 30% discount on all its items. Additionally, Forever 21 has implemented a second offer on its men's collections, allowing clients to buy two items for the price of one, with the most expensive one being free.

Blanco, another fashion chain, is also participating in the sales frenzy. The company allows clients to buy three items and pay for only two, with the most expensive one being free. After the promotion, Blanco has marked a 30% discount on many of its items, anticipating the sales season that will begin in January.

These sales strategies are not new to the fashion industry. In early 2009, major textile chains entered a discount dynamic that led to a price war, a phenomenon adopted from the large distribution sector. The sales strategies of the fashion industry often follow the footsteps of food, as seen this Christmas season.

Forever 21's store is located at the La Maquinista shopping center, while Mango's headquarters are based in Barcelona. However, the specific store that opened the first Forever 21 in Spain in 2009 remains unclear from the provided information.

As the Christmas season approaches, it seems that the fashion industry is gearing up for a sales battle, with major chains like Mango and Forever 21 offering generous discounts and promotions to attract customers. With these deals on offer, it's set to be a busy and bargain-filled festive period for shoppers.

Large fashion brands adopt the tactic of triple-option, two-product deals from the playbooks of major distributors