Kansas City Launches 'KC Game Plan' to Help Small Businesses Prep for 2026 World Cup Rush

A flood of 650,000 fans is coming—and Kansas City just handed small businesses the playbook to thrive. Will your favorite spot be ready for the rush?

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2026 March 26 . 4:03 PM

1 min read

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Kansas City Launches 'KC Game Plan' to Help Small Businesses Prep for 2026 World Cup Rush

Kansas City is preparing for a massive influx of visitors during the FIFA World Cup 2026. With at least 650,000 people expected next summer, local leaders have unveiled a new tool to help small businesses get ready.

Tracy Whelpley, director of regional impact for KC2026, announced the 'KC Game Plan'—a resource designed to support entrepreneurs in key industries like dining, lodging, retail, and entertainment. The KC Game Plan offers a confidential assessment for small business owners to evaluate their readiness. It includes a checklist covering various topics, allowing them to rate their own preparedness. The tool also provides links to training sessions and relevant events.

A predictive analytics partner is working with KC2026 to forecast visitor concentrations during the tournament. This data, expected later this autumn, will help businesses plan for demand surges. The initiative aims to connect entrepreneurs with organisations like KC BizCare, KCSourceLink, and SCORE Kansas City for additional support.

Small business owners are seen as vital ambassadors for the region. While no independent community events have been confirmed, the official FIFA Fan Festival™ will feature local vendors, potentially boosting foot traffic and sales for participating businesses. The KC Game Plan gives business owners practical tools to prepare for the World Cup's economic impact. With visitor numbers projected to reach 650,000, the initiative focuses on helping local enterprises capitalise on the opportunity. Further data and resources will be released in the coming months to refine planning efforts.