Kangwon Land's $1.84B Expansion Targets High Rollers and K-Pop Fans Alike

A bold bet on luxury and entertainment could redefine South Korea's casino scene. Will high rollers and K-pop fans flock to Kangwon Land's transformed resort?

, and Administrator

2026 April 7 . 8:03 AM

1 min read

The image shows a bustling street market in Seoul, South Korea. There are many people walking... — The image shows a bustling street market in Seoul, South Korea. There are many people walking around, some carrying bags, and tables filled with various items such as lights, boards with text, and other objects. In the background, there are buildings and a clear blue sky.

Kangwon Land's $1.84B Expansion Targets High Rollers and K-Pop Fans Alike

South Korea's only casino open to locals is set for a major expansion. Kangwon Land, a joint venture between the government and Kangwon Province, will grow its casino floor by 30% and add luxury amenities. The project aims to attract high rollers while also appealing to visitors who don't gamble. The South Korean government has approved a 250 trillion Korean won (US$1.84 billion) investment to upgrade Kangwon Land. Plans include a new high-roller casino, more hotel rooms, and renovated facilities. Maximum bets will rise sharply—from 300,000 won to 300 million won—to draw wealthy Asian gamblers.

Interim CEO Choi Cheol-kyoo is pushing to diversify the resort's offerings. New dining options, expanded retail shopping, and larger venues for K-pop performances will target non-gamblers. Choi's goal is for non-gaming revenues to make up 30% of total earnings by 2023.

The expansion comes as competition grows from integrated resorts in Macau, the Philippines, and Japan. With MGM Resorts planning an Osaka casino by 2030, Kangwon Land is positioning itself as a regional rival. The casino currently operates around 1,000 slot machines and 130 live dealer tables. The upgrades will transform Kangwon Land into a broader entertainment destination. Higher betting limits and luxury amenities aim to lure international high rollers. Meanwhile, new attractions seek to balance revenue beyond gambling.