Investment of £38.6 million for Attio to further advance their artificial intelligence-based Customer Relationship Management system

In a significant move, London-based startup Attio has raised £38.6 million in its Series B round, led by Google Ventures (GV). This investment positions Attio for a major expansion as it continues to revolutionise the CRM industry.

Attio is building an AI-native CRM, a platform designed from the ground up to work with AI. According to Attio's CEO and co-founder, Nicolas Sharp, CRM is one of the most important categories in B2B, but it's been stuck in the past. Sharp believes that Attio's AI-native architecture, vision, and rapid customer growth will define the future of CRM and go-to-market software.

The goal of Attio's AI-native CRM is to help teams understand every customer, move faster, and tailor go-to-market systems to their exact needs. In just two years, Attio has attracted over 5,000 customers, including AI-native companies like Lovable, Granola, Modal, and Replicate.

The company is on track to quadruple its ARR this year due to growing demand from startups and scale-ups for modern alternatives to legacy CRM tools. The funding will be used to scale Attio's engineering team and fast-track product development.

Michael McBride, general partner at GV and former CRO of GitLab, has joined Attio's board as part of the investment. McBride stated that Attio has the AI-native architecture, vision, and rapid customer growth to define the future of CRM and go-to-market software.

For decades, innovation in go-to-market software was incremental and fragmented across countless point solutions. But Attio is the foundation for go-to-market for the AI era. An AI-native CRM needs a completely different foundation, as stated by Nicolas Sharp, to truly understand every customer, take action fast, and give the freedom to build the exact go-to-market systems at scale.

The immediate key focus for Attio is to deepen its AI capabilities and reach more 'new generation of GTM builders'. This brings Attio's total funding to £86m to date. The round was also backed by Redpoint Ventures, Balderton Capital, Point Nine, and 01A.

This investment is a testament to Attio's potential to transform the CRM industry and set new standards for go-to-market software. With its AI-native approach, Attio is poised to help businesses understand their customers better, move faster, and tailor their go-to-market systems to their exact needs.

In other news, Greenio founder is leaving after 12 years as the firm is acquired by TLS. This development is not related to the previous facts about Attio.

Investment of £38.6 million for Attio to further advance their artificial intelligence-based Customer Relationship Management system