Investment Expansion in Direct-to-Consumer (DTC) Businesses, With First Global Commerce Head Appointed by GroupM

GroupM Strengthens Ecommerce Presence with New Leadership Role

In a strategic move to cater to the growing demand for comprehensive ecommerce solutions, GroupM, the world's leading media investment company, has announced the creation of a new leadership role dedicated to global commerce. Andrew Ruegger, an experienced digital marketing and commerce leader, has been promoted to the position of Global President of GroupM Commerce.

Ruegger's extensive background includes senior roles in major advertising and media agencies, such as Amazon, Zalando, and Shopify. These companies have recently leveraged successful search visibility strategies to capitalise on the ecommerce boom, a trend that GroupM aims to follow.

The new role is a response to the ongoing ecommerce boom and the mass migration of consumers to online shopping during the pandemic. GroupM's strategy continues to lean towards enhancing ecommerce capabilities, and this investment last year in Direct-to-Consumer (DTC) and ecommerce capabilities is being further utilised in this new role.

In his new position, Ruegger will be responsible for scaling commerce-focused products and services for clients. The focus of these products and services is to help clients capitalise on opportunities in expanding retail marketplaces. The new role is part of GroupM's efforts to keep clients ahead of the curve in the ecommerce market.

The new role is dedicated to global commerce, signifying GroupM's commitment to providing comprehensive ecommerce solutions to its clients. This move is aimed at helping clients with their DTC efforts, as the company continues to further lean into ecommerce capabilities. The new role is also part of GroupM's media agency network's efforts to keep clients ahead of the curve in the ecommerce market.

This move by GroupM underscores the importance of ecommerce in today's business landscape and the company's dedication to helping its clients navigate this ever-evolving market. With Ruegger at the helm, GroupM Commerce is poised to deliver innovative solutions and services that will enable its clients to thrive in the ecommerce market.

Investment Expansion in Direct-to-Consumer (DTC) Businesses, With First Global Commerce Head Appointed by GroupM