Introducing Bob Sheard, the Mastermind Behind FreshBritain as a Co-Owner and Founder

In the world of brand design, Bob Sheard stands out as a trailblazer, earning a reputation for "unf*cking brands." FreshBritain, the company he co-founded, is known for aligning brands with long-term strategic, financial, and sustainable goals.

Bob Sheard's journey in brand design began within the industry itself, working at renowned companies such as Converse, Karrimor, and Levi's. It was during his time at these companies that he observed the performative side of branding. However, a transformative experience with a pair of trainers in a Halifax playground sparked a realization of the power of a brand, and FreshBritain was born.

Sheard's approach to brand design is rooted in truth, impact, and financial return. He is passionate about understanding the end user, often employing unconventional methods such as trekking across deserts for Salomon or experiencing frostbite on North Pole expeditions for performance brand insight.

Sheard is addicted to finding solutions to problems and believes in developing people and helping them fly. His advice to aspiring entrepreneurs is to start, be brave, make mistakes, and never let fear hold you back.

One of Sheard's proudest achievements is his open-source work on sustainability tools. He is helping brands move toward net zero with transparency, a commitment that reflects his dedication to sustainability.

Sheard admires Sam Pitroda, known as the father of digital India, for his vision to aim for the impossible. He also admires James Curleigh, former Global President of Levi's, for his strategic mindset and ability to balance pushing forward with taking the win.

Despite his success, there is little information available about Sophie, Sheard's co-founder at FreshBritain. However, it is known that they share a vision for transforming brands and making a positive impact.

If given the opportunity, Sheard would have joined the military for the discipline and exposure to raw human behavior it provides, and he would have pursued an MBA to facilitate conversations with private equity.

In a world where branding often feels superficial, Bob Sheard's approach offers a breath of fresh air. His passion, obsession, addiction, people, relationship, and change define his way of doing business, and he continues to push the boundaries of what is possible in brand design.

Introducing Bob Sheard, the Mastermind Behind FreshBritain as a Co-Owner and Founder