Interview with Nick Karapetian, the CEO of MFMsoft and their platform

In the dynamic world of technology, Nick Karapetian stands out as a trailblazer, combining his extensive experience in consumerism, particularly in the Latin market, with a deep understanding of the foodservice and retail sectors.

As the Co-Founder, CEO, and Chairman of Mobile Food Menu (MFMsoft), Karapetian is driving the company's mission to prioritise data privacy and security while offering user-friendly technology. MFMsoft's flagship product, Mobi, is an AI-driven software that bridges the gap between consumer product companies and their customers' online menus and systems.

With over 25 years of experience, Karapetian has consulted and managed numerous national brands, and his expertise extends to serving as an architect for the importation of beverages and snacks from Latin American countries to the U.S. for some of the largest global brands. His success has led him to become an early-stage investor and advisor in tech companies that have achieved unicorn status in the marketing and AI sectors.

Mobi, the AI-driven software from MFMsoft, automates seamless integrations with customer systems without causing disruptions. It allows companies to control their product trademarks, copyrights, images, and descriptions. One of its key features is the ability to automatically inject authorised product images and SKU information onto customer systems, including platforms like DoorDash, Amazon, and others.

MFMsoft's goal is to help companies gain insights into their brand performance, and Mobi AI-driven technology enables product and brand owners to have full control over their trademarks. The software is designed to be seamless and non-disruptive, ensuring it does not interfere with the customers' current digital environment.

Under Karapetian's leadership, MFMsoft has progressed in expanding the distribution of Mobi and is actively enhancing support for product and brand owners to improve usability and reach. This focus on usability is a testament to Karapetian's commitment to creating easy-to-use technology.

Interestingly, Karapetian's passion for technology and foodservice is rooted in his family history. He is the son of Vahe Karapetian, a pioneer of the modernized food truck and mobile foodservice industry. Karapetian's entrepreneurial spirit has led him to found multiple food and tech-related companies, and he is also the Co-Founder and Chairman of SABX, a digital Xchange for Sellers and Buyers.

Through Mobi, Karapetian and MFMsoft aim to capture product sales data for companies through the power of AI-Driven technology, further revolutionising the way businesses interact with their customers in the digital age.