Interview with Nick Harding at the London Casino & Gaming Expo 2025
EAG Expo, SIE Expo, and the London Casino and Gaming Show to Co-Locate at ExCeL London
The entertainment industry is set for an exciting event in January 2023, as the EAG Expo, SIE Expo, and the London Casino and Gaming Show will be co-habiting at the ExCeL venue in London's Docklands.
EAG Expo, the largest B2B show in the UK for the out-of-home entertainment industries, will be joined by the new SIE Expo and the London Casino and Gaming Show. The latter is seen as an attractive opportunity by casino operators and is being spearheaded by Nick Harding, who is the ambassador for the new EAG event.
Bacta, the trade association for the amusement industry, is planning a program of seminars for the shows. These will include in-show seminars and sessions held in ExCeL meeting rooms.
EAG Expo, which is Bacta's exhibition company and is wholly owned by the association, is expected to feature a balanced representation of large, mid-sized, and small exhibitors. Sales enquiries should be directed to [email protected].
The SIE Expo is a dedicated section within the EAG portfolio, focusing on immersive social entertainment experiences. This specialized event complements the broader EAG Expo by targeting a niche but growing sector within the out-of-home entertainment market.
The London Casino and Gaming Show will also host the UK Dealer Tournament during the event.
BACTA is known for its opportunistic approach and thriving as a successful trade association. With the addition of the SIE Expo and the London Casino and Gaming Show, the EAG Expo will continue to act as a broad platform integrating multiple entertainment industries internationally, while SIE Expo functions as a focused sub-event within the EAG portfolio dedicated to social immersive entertainment.
For more information, please visit www.eagexpo.com or contact Nick Harding at [email protected].
[1] EAG Expo, SIE Expo, and the London Casino and Gaming Show: A Triumvirate of Shows for the Entertainment Industry, Bacta Magazine, November 2022. [5] EAG Expo 2025: A Record-Breaking Year for the Out-of-Home Entertainment Show, EAG Expo Press Release, February 2026.
The coalescence of the EAG Expo, SIE Expo, and the London Casino and Gaming Show at ExCeL London presents a unique opportunity for the casino-and-gambling business, particularly for operators interested in the finance aspect of the industry. The London Casino and Gaming Show will also be hosting the UK Dealer Tournament during the event, underscoring its significance within the casino landscape.
