Interview Questions for Billy Pardo, MySize's Chief Product Officer

The fashion industry is on the brink of a technological revolution, with the lack of technology integration being a significant obstacle to its advancement. However, there is immense potential for growth in design, manufacturing, and sales, as innovative solutions like MySizeID are paving the way.

MySizeID, a company offering a solution for online retailers, allows consumers to measure objects and bodies using their smartphones. This groundbreaking technology is transforming the shopping experience, making it more accurate, efficient, and environmentally friendly.

The MySizeID widget can be seamlessly integrated into online store platforms, providing size recommendations for individual shoppers on each product page. This feature not only increases confidence among online shoppers, helping them make purchase decisions more easily, but also reduces the need for returns. In fact, implementing MySizeID can lead to an annual global reduction of 1.8M metric tons of CO2 emissions by reducing online returns by more than 30 percent.

The in-store experience is also enhanced with MySizeID. Shoppers can scan garment barcodes or use the mobile app to receive size recommendations, bypassing the fitting room. This not only saves time but also provides a more personalized shopping experience.

MySizeID provides retailers with deeper insights about their customers, including body shapes, preferred sizing, and behaviour. This data-driven approach can help designers understand their customers' needs, leading to more tailored designs. Consumers, on the other hand, can see exactly how a garment fits them using the technology, eliminating the guesswork and the need to purchase multiple sizes.

Feedback from users of MySizeID shows that they are surprised and amazed to see how easily they can get the right size without having to go through the hassle of returning items that don't fit. Shoppers who use MySizeID are three times more engaged to purchase compared to those who do not use the system.

MySize uses proprietary technologies for personal size measurement and customization, including mobile app-based body scanning and AI-driven size recommendation systems to provide precise and personalized sizing solutions. Machine learning and deep learning algorithms are used to improve the input data quality and increase calculation accuracy in the personalized sizing system.

The best driver for accelerating the integration and adoption of technology in the fashion industry is a greater understanding of its benefits. Brands like Penti, a lead women's clothing retailer, have seen significant improvements after implementing MySizeID. Penti increased sales three-fold and reduced returns by 50 percent in just three months after implementing MySize on their website.

MySizeID's technology is not limited to the fashion industry. It can be used in other sectors, such as the DIY market and shipping and parcel delivery, for measuring furniture, room sizes, boxes, and pallets. The main goal of MySize is to enable a better way to find the right size every time while shopping online, reducing returns and improving the shopping experience.

The lack of a unified sizing system is a major issue in online shopping, leading to environmental issues such as increasing carbon footprint and global waste due to free return shipping and unnecessary manufacturing. With MySizeID, the future of shopping looks brighter, more sustainable, and more personalized.