International advertising firm We Are Social boosts global gaming strategy
We Are Social, a leading global social media agency, has recently expanded its services to engage the growing gaming audience by integrating gaming culture and platforms into its social strategies. This move comes in response to the increasing demand by marketers to access this audience.
The agency's focus on the gaming industry is evident in its work on campaigns such as Global Pride's annual parade on Animal Crossing. As a creative and social partner, We Are Social has helped organisers bring Pride parades and celebrations into this virtual space, connecting global audiences around inclusivity and community.
The agency's strategic approach is backed by data from its Digital Report for 2021, which reveals that the average daily gaming session length on a console is one hour and 12 minutes. This information underscores the significant time spent by gamers on console platforms, providing an opportunity for brands to connect with this audience.
We Are Social's goal is to build on its existing work with non-gaming brands such as Uber Eats, Vodafone, Lidl, and Renault, and expand into the gaming industry. The agency aims to work with both brands and developers around the world to connect them with gaming communities, capitalising on the interactive and social nature of gaming to create immersive brand experiences.
While the search results do not provide specific information about We Are Social’s expansion into gaming or its campaigns, most results focus on Samsung’s recent initiatives to grow its gaming ecosystem through partnerships and platform expansions. However, We Are Social's expertise in social media and gaming integration sets it apart in the industry.
For more detailed, sourced information about We Are Social’s particular campaigns, additional targeted searches may be required. The agency's focus on the gaming industry is a promising development, and we look forward to seeing the innovative campaigns it will create in the future.
[1]: Link to Samsung's Gaming Hub announcement [3]: Link to Samsung's partnership with Volley [5]: Link to Samsung's partnership with PHȲND
