Industry Shifts Towards Embracing the Video Call Revolution during the Zoom Period

As we step into the crisp autumn season, the discussion of returning to the office is prevalent among companies across various industries. This article, penned by Shaun MacGillivray of MacGillivray Freeman Films, is part of Adweek's Columnist Network series and explores tactical thoughts and actions from Adweek's community of high-level experts.

The film industry, in particular, has had to adapt its creative approach for the better, with technological advancements enabling virtual workflows, the need to maintain collaboration and communication across distributed teams, and the necessity to remain productive and innovative despite physical distances.

Many companies are considering a return to the office, with both hybrid and full in-person models on the table. Some companies are leaning towards a hybrid working model, while others are contemplating a full in-person return. Whatever the choice, the decision is not being made lightly. Companies are using employee surveys to gauge comfort levels about returning to the office, taking employee comfort levels into account when deciding on a return-to-office approach.

Shaun MacGillivray urges holdouts to embrace the possibilities of hybrid and remote work options. He believes that these models offer a unique opportunity for companies to attract and retain top talent, regardless of location.

The upcoming season is a time for change, and the return-to-office decision includes a full in-person return as an option, as well as a hybrid working model. As we navigate this new normal, it's clear that flexibility and understanding will be key to making the right decision for both employees and the company.

In conclusion, the future of work is looking bright, with hybrid and remote models offering a new level of flexibility and opportunity. Whether you're in the film industry or another sector, it's an exciting time to be a part of the workforce, and we can look forward to seeing how these changes continue to shape the way we work.

Industry Shifts Towards Embracing the Video Call Revolution during the Zoom Period