Indian food and beverage enterprise DOBRA secures Rs 1.5 crore in a seed funding event

DObra Secures Seed Funding for Expansion Across Retail and Digital Channels

DObra, an Indian food-and-beverage brand, has raised Rs 1.5 crore in a seed funding round. The investment was led by the D2C Insider Super Angels Fund.

This investment will not only be used for expansion across offline channels of modern retail and food services but also on digital channels of quick commerce and direct-to-consumer (D2C). With this fresh capital, DOBra is preparing for the next stage of growth across India.

Rahul Johar, Co-founder of Oxbow Brands, stated that the investment is not just funding, but an endorsement from people who understand what it takes to scale consumer brands in India. Abishek Shah, Partner at D2C Insider, echoed this sentiment, stating that DOBra's ability to blend authentic Indian flavors with a modern, premium format is what Indian consumers are looking for.

DObra's product line includes reinvented Pop Goli Soda, Artisanal Cotton Candy, and Tapioca Crisps. These products aim to transport consumers to childhood memories while delivering a premium, contemporary taste.

The investment will also be used to expand DOBra's presence on digital channels of quick commerce and D2C. DOBra plans to use the investment to strengthen its operations, expand its product line-up, and deepen consumer trial.

In addition to its domestic growth plans, DOBra also aims to lay the groundwork for future international expansion. The D2C Super Angels bring battle-tested insights for building category-defining consumer brands in India, which will undoubtedly be invaluable as DOBra embarks on this next phase of its journey.

DObra's founders remain committed to capturing the growing demand for premium, experience-led FMCG products in India's $170 billion sector. With this investment, they are one step closer to realising this vision.

Indian food and beverage enterprise DOBRA secures Rs 1.5 crore in a seed funding event