In Brazil, a sizable 2.2 thousand gambling businesses exist, yet a minimal percentage of 3.5% possess the necessary license.
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The gambling and betting scene in the country is thriving, with a whopping 153 brands and 149 websites operating under the ticker ".bet.br" domain, as reported by Yogonet. Notably, these businesses are subsidiaries of 69 legally registered entities.
A substantial surge in the number of registered companies has been observed over the past three years, totaling around $2 billion in equity capital, with each company averaging approximately $850,000. However, the cost of securing a license alone amounts to a hefty $5.3 million.
Many operators are considering a white-label strategy, where they conduct business under the umbrella of the license holder.
The Brazilian gaming market has witnessed impressive growth, particularly since the formal shift to regulated operations in 2025. The market landscape is predominantly governed by licensed operators, with a strong emphasis on compliance and opportunities for both domestic and international brands.
Recent data suggests that Brazilians shell out an astonishing 30 billion reais each month on gambling, though not all of this revenue is generated through regulated or taxed channels. The exact number of taxpaying gaming companies continues to elude official consolidation, although recent research indicates a sizable and active market consisting of over 3.7 million players on regulated platforms in the first quarter of 2025.
Gaming (specifically online slots) dominates the sector, accounting for 55% of the market and projected to surge to 60-65% as more data becomes available. Sports betting, with football accounting for over 90% of betting volume, remains culturally significant.
The industry has experienced a 192% increase in digital advertising investments in 2024, reflecting stiff competition for user engagement in a rapidly maturing market. Despite detailed figures on taxpaying entities, equity capital, and licensing costs remaining scarce, the Brazilian gaming and betting market holds immense potential.
- The cost of securing a license for operating a casino-and-gambling business in Brazil is a substantial $5.3 million, as indicated by the data.
- Over the past three years, over 69 companies have been legally registered in the casino-and-gaming sector, collectively amassing around $2 billion in equity capital, with each company averaging approximately $850,000.
- Yogonet reported that there are currently 153 brands and 149 websites operating in the Brazilian casino-and-gambling industry under the ".bet.br" domain, which are subsidiaries of these registered companies.
- The finance sector has shown significant interest in the casino-and-gambling industry in Brazil, as evidenced by a 192% increase in digital advertising investments in 2024, according to recent data.
