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Impact of Seasonal Travel on Airport-Linked Businesses

Examining the influence of the holiday period on industries linked to airports.

Impact of Seasonal Travel on Airline, Cabin Crew, and Airport Services Sectors
Impact of Seasonal Travel on Airline, Cabin Crew, and Airport Services Sectors

Impact of Seasonal Travel on Airport-Linked Businesses

Airport Revenue News, a trade journal, has been following the sector of non-aviation revenue sources at airports closely. As the holiday season approaches, many airports are gearing up to capitalise on the increased passenger volume and traveler demand for relaxation and comfort.

Tucson's airport, for instance, is offering passengers an increasing array of shops and eateries to choose from. Specialty pet shops, massage kiosks, oxygen bars, and used book stores can be found at Midwest airports, providing travelers with the opportunity to treat themselves or pick up stocking stuffers.

Season shifts for rental car, sedan car, taxicab, and shuttle bus industries, off-site parking concessions, and airport hotels could be significant during holiday travel. Catering companies that service aircraft and food and beverage distributors that sell to in-terminal bars and bistros could also see increased business.

Airport-linked companies that capitalise on the higher passenger volume during the Christmas holidays include airport spas, duty-free shops, bookstores, and wellness service providers located inside major airports. These businesses thrive on offering pampering products, books, massages, oxygen bars, or similar services to weary travelers.

In a piece by ABC News, yoga, flu shots, and airport hotel workout facilities were highlighted as potential revenue generators. General aviation facilities could also see a boost in business during seasonal travel time, particularly in areas like fuel, fees, charters, and other services.

Land leasing, such as a blueberry farm at a Georgia airport, and solar power generation are tactics being employed to make use of idle land at airports nationwide. The Federal Aviation Administration presented an April 2012 report titled "How airports make money and what's new in compliance" to shed light on the various non-aviation revenue sources at airports, which include front-of-house operations like stores, restaurants, and services, as well as advertising, rental car fees, and parking.

According to an industry trade group, approximately 24 million people are expected to fly in the United States for Thanksgiving this year. Orbitz has generated a list of U.S. airports expected to be the most- and least-busiest this weekend. In an effort to offset airlines' resistance to higher fees, Louis Armstrong International Airport in New Orleans is working to increase concessions and other revenue.

Merchandise, consumables, and amenities at Tucson's airport are highlighted in an Arizona Star piece, showcasing the diverse range of offerings designed to cater to the needs of holiday travelers. As the holiday season approaches, it's clear that airports are doing their best to ensure a comfortable and enjoyable experience for travelers while also maximising their revenue potential.

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