IBM appoints Simon Macfarlane as Executive Director of Technology for Europe, Middle East, and Africa in VMLY&R.

In a significant move, global advertising, design, and communications agency VMLY&R has announced the hiring of Simon Macfarlane as the Executive Director of Technology for Europe, Middle East, and Africa (EMEA). Macfarlane joins the company from IBM iX, where he spent nearly three-and-a-half years specializing in digital transformation.

Macfarlane will be working closely with Andrew Dimitriou, EMEA CEO of VMLY&R, and other key executives such as Karen Boswell, EMEA CXO, Emma Storer, Executive Director of Growth, and other unspecified partners. His primary focus will be on strengthening client relationships and partnerships, as well as extending the capabilities and strategic offerings across the VMLY&R network.

During his tenure at IBM iX, Macfarlane worked extensively on experience development with clients from various industries, including automotive, oil and gas, and aerospace. His expertise in digital transformation will be instrumental in developing VMLY&R's digital transformation offer in the EMEA region.

In addition to his role in client relations, Macfarlane will also be responsible for building relationships with tech providers. This move is expected to further enhance VMLY&R's ability to deliver cutting-edge digital solutions to its clients.

The exact time frame and the partner before Simon Macfarlane at IBM iX are not publicly specified. However, it is clear that Macfarlane's addition to the VMLY&R team marks a significant step forward in the agency's digital transformation strategy.

With Macfarlane's extensive experience in digital transformation and his proven track record at IBM iX, VMLY&R is poised to make a strong impact in the EMEA region and beyond. The agency looks forward to the contributions Macfarlane will make in driving innovation and growth.

IBM appoints Simon Macfarlane as Executive Director of Technology for Europe, Middle East, and Africa in VMLY&R.