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How Caesars Sportsbook transformed Super Bowl betting with 10,000 prop wagers

A 20-to-1 underdog bet in 1986 sparked a revolution. Today, Caesars Sportsbook's 10,000 Super Bowl props—and $250 bet matches—prove how far wagering has come.

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2 min read
The image shows an old newspaper with the words "Budweiser Betting" written on it against a black...
The image shows an old newspaper with the words "Budweiser Betting" written on it against a black background.

How Caesars Sportsbook transformed Super Bowl betting with 10,000 prop wagers

Super Bowl betting has evolved dramatically since the 1980s, with prop bets now playing a central role. Caesars Sportsbook has become a major player in this space, offering thousands of wagering options for the big game. The company's approach blends technology, promotions, and a touch of nostalgia to attract bettors.

The modern era of Super Bowl prop betting began in 1986 when William 'Refrigerator' Perry, a defensive lineman, scored a touchdown in Super Bowl XX. Caesars bookmakers had offered 20-to-1 odds on this unlikely event, which captured national attention and ignited interest in novelty wagers. Since then, prop bets have become a staple of the game's appeal.

Today, Caesars Sportsbook provides around 10,000 different betting selections for the Super Bowl, including exotic props and automated quick picks. The platform also features customisable parlay suggestions, making it easier for users to place complex bets. To handle the surge in activity, the company prioritises app stability and speed during peak times.

Promotions play a key role in Caesars' strategy, with incentives like a $250 bet match for Super Bowl LX. The brand also ties its offerings to local and Las Vegas properties, such as contests with free trips to Caesars Palace. However, operators remain cautious, as many recreational bettors engage only during the Super Bowl and do not return for regular-season wagering.

Last year's Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles set records as the most bet-on event in Caesars Sportsbook history. For Super Bowl LX, the company is offering 18-to-1 odds on a defensive player scoring an offensive touchdown—a nod to Perry's historic play nearly four decades ago.

Caesars Sportsbook continues to expand its Super Bowl offerings, combining technology, promotions, and a wide range of prop bets. The company's focus on app performance and user-friendly features aims to attract both casual and experienced bettors. With in-play wagering growing across the industry, the Super Bowl remains a key driver of engagement and revenue for operators.

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