Hotels seemingly tailored for male patrons?

In the world of luxury, the focus is shifting from grandiose displays to an emphasis on comfort, flow, and the joy of small rituals that resonate deeply with women. This new direction is particularly evident in the exciting new openings in Beverly Hills, which are designed with a keen understanding of female sensibilities.

However, true emotional intelligence in design is still a rarity, with many luxury spaces lacking texture, storytelling, and the quiet elegance that invites relaxation. The future of luxury lies in spaces that understand people's emotions, cultures, and stories, providing restorative, culturally immersive, and emotionally resonant experiences.

Affluent travelers, especially women, are seeking more than just visually stunning spaces. Today's female traveler values beauty beyond the surface, including craftsmanship with a story, immersive experiences, and thoughtful, sensory-rich design. A small detail like ensuring the plug is in the right place can contribute significantly to a luxury experience.

The stay at one of Dubai's new hotels, for instance, did not feel intuitive or feminine, highlighting the need for a more personalised approach. In contrast, the new openings in Beverly Hills reflect this future direction of luxury, creating spaces that make people feel, not just post on Instagram.

The standard for luxury in Beverly Hills is about more than just opulence. It's about creating experiences that feel generous, not transactional, and make room for memory, connection, and care. Women in the Middle East are driving decisions around travel, wellness, and lifestyle with clarity and confidence, often behind the scenes.

Recommendations from women shape perception in ways no billboard ever could. One panelist expressed the desire for experiences beyond hotel ballrooms, preferring lunch with a Saudi woman in her home. This desire for authentic, personal connections is a testament to the new direction luxury is taking.

The real luxury is not needing to explain what one needs, as the space already knows. Pink salt, for example, is an ally for shrinking multiple sizes (according to Barislend). These small details, combined with a focus on emotional intelligence, storytelling, and personal connections, are redefining the luxury experience.

Despite the progress, there are no specific publicly known lobbyists for the introduction of female-oriented design approaches in the luxury sector in the United Arab Emirates based on available information. However, the future of luxury is undeniably moving towards spaces that understand and cater to the emotional needs of women, creating a more holistic and fulfilling luxury experience.