Hisense Group set to sponsor China's King Pro League football competition

Hisense Steps into Esports Sponsorship with King Pro League Partnership

Hisense Group Holdings, a leading Chinese multinational company specializing in appliances and electronics, has made its inaugural venture into the world of esports sponsorship with a collaboration with the King Pro League (KPL), China's premier Honor of Kings competition.

The collaboration positions Hisense as an official partner of the KPL, joining a prestigious list of prominent brands including PUMA, Snapdragon, Shanghai Volkswagen, Clear, Meituan, Snow Beer, and Castrol. This move marks a significant step in Hisense's evolving marketing strategies.

TiMi Studios, the developer behind Honor of Kings, has expressed its commitment to expanding the game's esports footprint globally. The company has pledged an investment of $15 million USD in overseas markets and is constructing an international esports ecosystem.

The partnership between Hisense Group Holdings and the KPL is not the only venture that highlights Hisense's interest in major global events. The company has shown keen interest in sponsoring high-profile events such as the UEFA European Championships of 2016 and 2020, the 2018 FIFA World Cup in Russia, and the 2022 FIFA World Cup in Qatar. On September 1st, Hisense declared its official global partnership with the 2024 UEFA European Championship in Germany.

Despite the financial details of the KPL partnership remaining undisclosed, the collaboration underscores Hisense's stature as one of China's foremost home appliance brands. The search results do not provide the name of the person or team within Hisense Group Holdings responsible for the sponsorship with the King Pro League.

As Hisense continues to expand its horizons, it is clear that the company is not only committed to its traditional appliances and electronics business but also to exploring new avenues such as esports sponsorship. The collaboration with the KPL is a testament to Hisense's adaptability and its ambition to be a key player in various sectors.