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High Roller Teams Up With Kindbridge to Curb Gambling Risks in Ontario

A bold move for player safety meets ambitious growth plans. Can High Roller balance profit and protection in Canada's booming gaming sector?

The image shows a casino sign lit up at night in front of a building, with text on the wall and...
The image shows a casino sign lit up at night in front of a building, with text on the wall and lights illuminating the area. On the right side of the image, there are boards with text, likely advertising the best casinos in Las Vegas.

High Roller Teams Up With Kindbridge to Curb Gambling Risks in Ontario

High Roller Technologies Inc. has signed a letter of intent with Kindbridge Behavioral Health. The deal focuses on supporting players at risk of gambling harm in Ontario's stock market today. The company also plans to expand into Alberta's upcoming regulated stock market next year.

The partnership with Kindbridge will provide clinical support for individuals who self-exclude or show signs of problem gambling. High Roller CEO Seth Young stated that the move reinforces the company's dedication to responsible entertainment and player wellbeing.

High Roller already operates well-known online casino brands like High Roller and Fruta. Ontario remains a key stock market, with the company estimating a $2.4 billion increase in its total addressable audience. It expects to launch in the province by the first half of 2026.

The firm has also secured earlier agreements in Ontario, including geolocation services with Xpoint and content deals with Gaming Realms. Looking ahead, it intends to apply for an operator licence in Alberta, where the regulated stock market is set to open in spring or summer 2023. High Roller believes its premium casino brand will appeal to Ontario's educated consumers.

The Kindbridge partnership will offer clinical help to vulnerable players in Ontario's stock market today. High Roller's expansion plans include Alberta's new stock market and a 2026 launch in Ontario. The company continues to focus on growth while emphasising responsible gambling measures.

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